Grovemade vs Simple Trending:Which is more popular?
In September 2026, Grovemade had more branded searches than Simple Trending among desk organiser brands worldwide. Grovemade had about 18,100 branded searches, while Simple Trending had 110. Grovemade made up 10.3% of all desk organiser brand searches we track, and Simple Trending accounted for 0.06%. When we asked ChatGPT and Google AI Overviews about desk organiser brands, Grovemade appeared in two of the five answers and Simple Trending in none.
Who do people search for more?
Grovemade, about 165 searches for every 1 for Simple Trending
Who does AI mention more?
Grovemade, mentioned in 2 of 5 answers, Simple Trending in 0
Who does AI recommend more?
Grovemade, the only one of the two named
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Top desk organiser brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Grovemade was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Simple Trending did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Yamazaki Home3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Grovemade2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Marbrasse1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Rolodex0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Fellowes0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Exacompta0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Simple Trending0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about desk organiser brands
5 answers
Asked ChatGPT
“Which desk organiser brand should I buy?”
Asked ChatGPT
“What are the best desk organiser brands?”
Asked ChatGPT
“What's the best desk organiser brand for tidy workspace?”
Searched Google, AI Overview
“desk organiser for office”
Searched Google, AI Overview
“desk storage organiser”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Grovemade or Simple Trending more popular in search?
This chart shows how often people search Google for Grovemade and Simple Trending by name. Each line represents a brand's share of searches for all seven desk organiser brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Grovemade, Simple Trending. The figures are in the table below the chart.
View monthly share of searches table
| Month | Rolodex | Fellowes | Grovemade | Exacompta | Yamazaki Home | Marbrasse | Simple Trending |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 61% | 12.3% | 10% | 8.2% | 8.2% | 0.08% | 0.09% |
| Nov 2025 | 53.8% | 13.2% | 13.2% | 8.8% | 10.8% | 0.1% | 0.07% |
| Dec 2025 | 60.8% | 10% | 12.3% | 6.7% | 10% | 0.09% | 0.08% |
| Jan 2026 | 66.9% | 9% | 9% | 6% | 9% | 0.06% | 0.04% |
| Feb 2026 | 62% | 12.5% | 10.2% | 6.8% | 8.3% | 0.06% | 0.08% |
| Mar 2026 | 50.9% | 10.3% | 10.3% | 5.6% | 22.9% | 0.05% | 0.06% |
| Apr 2026 | 67.7% | 9.1% | 9.1% | 5% | 9.1% | 0.06% | 0.06% |
| May 2026 | 64.2% | 10.6% | 10.6% | 5.8% | 8.6% | 0.1% | 0.08% |
| Jun 2026 | 59.9% | 12% | 12% | 8% | 8% | 0.07% | 0.09% |
| Jul 2026 | 62.2% | 10.2% | 10.2% | 6.8% | 10.2% | 0.1% | 0.08% |
| Aug 2026 | 55.2% | 11% | 13.5% | 9% | 11% | 0.13% | 0.09% |
| Sep 2026 | 62.5% | 10.3% | 10.3% | 8.4% | 8.4% | 0.08% | 0.06% |
How has the Grovemade and Simple Trending comparison changed over the last 12 months?
3 findings
- Grovemade was ahead of Simple Trending in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Grovemade’s share of searches among desk organiser brands worldwide moved from 10% to 10.3%, and its estimated monthly branded searches held steady at 18.1K.
- Across the 12 months ending September 2026, Simple Trending’s share of searches among desk organiser brands worldwide moved from 0.09% to 0.06%, and its estimated monthly branded searches moved from 170 to 110.
How did search popularity change for desk organiser brands worldwide in September 2026?
2 changes

In September 2026, Grovemade lost share of searches among desk organiser brands worldwide, from 13.5% to 10.3%.

Estimated monthly branded searches for Simple Trending worldwide fell 35.3% over 12 measured months, from 170 to 110 in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Grovemade’s and Simple Trending’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Grovemade
1 branded search term
- grovemade
Simple Trending
1 branded search term
- simple trending
Other head-to-heads among desk organiser brands

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