Brandwave

Giftcards.com vs GiftFly:Which is more popular?

In September 2026, Giftcards.com had more branded searches than GiftFly among gift card platforms worldwide. Giftcards.com had about 22,200 branded searches, while GiftFly had 210. Giftcards.com made up 14.4% of all gift card platform searches we track, and GiftFly accounted for 0.14%. When we asked ChatGPT and Google AI Overviews about gift card platforms, Giftcards.com and GiftFly each appeared in two of the five answers. Giftcards.com and GiftFly were each mentioned first in one of the two answers that named either.

Among gift card platforms worldwide in September 2026

Who do people search for more?

Giftcards.com, about 106 searches for every 1 for GiftFly

Giftcards.com 22.2K searchesGiftFly 210 searches

Who does AI mention more?

Both were mentioned in 2 of 5 answers.

Giftcards.com in 2 of 5GiftFly in 2 of 5

Who does AI recommend more?

Each is named first in 1 of 2 answers.

Giftcards.com first in 1GiftFly first in 1

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Top gift card platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Giftcards.com and GiftFly were each mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Giftcards.com and GiftFly were each listed first in one of the two answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Tremendous1st
  2. Giftogram2nd
  3. Giftcards.com3rd
  4. Giftbit4th
  5. GiftFly5th
  6. PerfectGift6th
  7. CardCash7th
  8. Blackhawk Network–
  9. Tango–
  10. Raise–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Tremendous3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • CardCash2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Giftcards.com2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • PerfectGift2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Giftogram2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Giftbit2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • GiftFly2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Blackhawk Network0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tango0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Raise0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about gift card platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Giftcards.com or GiftFly more popular in search?

This chart shows how often people search Google for Giftcards.com and GiftFly by name. Each line represents a brand's share of searches for all ten gift card platforms we track, month by month, from English-language searches worldwide.

Giftcards.com and GiftFly among gift card platforms worldwide, by month

Share of searches by month for Giftcards.com, GiftFly. The figures are in the table below the chart.

View monthly share of searches table
MonthCardCashGiftcards.comBlackhawk NetworkTremendousPerfectGiftTangoGiftogramRaiseGiftbitGiftFly
Oct 202538.8%11.6%14.2%5.8%6.3%7.8%7.8%6.3%1.2%0.21%
Nov 202539.5%11.9%11.8%5.1%7.9%6.5%6.5%9.7%1%0.26%
Dec 202536.8%13.6%9.1%3.7%9.1%4%9.1%13.5%0.97%0.2%
Jan 202647.7%11.8%9.6%4.1%6.4%4.3%5.2%9.6%1%0.14%
Feb 202645.1%11%11%5.8%7.4%7.4%6%4.9%1.2%0.16%
Mar 202642.7%10.5%12.8%6.8%7%7%7%4.7%1.4%0.18%
Apr 202642.8%12.8%10.5%7.2%7%7%7%3.8%1.7%0.15%
May 202637.1%16.6%11.1%7.7%9.1%7.4%6.1%3.3%1.5%0.16%
Jun 202638%17%11.4%7.4%9.3%6.2%6.2%2.8%1.5%0.13%
Jul 202642.9%15.7%10.5%7.3%7%7%5.7%2.6%1.1%0.12%
Aug 202639.4%14.5%11.8%8.1%7.9%7.9%6.4%2.3%1.6%0.14%
Sep 202639.1%14.4%11.7%9.2%7.8%7.8%6.4%1.9%1.6%0.14%

How has the Giftcards.com and GiftFly comparison changed over the last 12 months?

3 findings
  • Giftcards.com was ahead of GiftFly in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Giftcards.com’s share of searches among gift card platforms worldwide moved from 11.6% to 14.4%, and its estimated monthly branded searches moved from 18.1K to 22.2K.
  • Across the 12 months ending September 2026, GiftFly’s share of searches among gift card platforms worldwide moved from 0.21% to 0.14%, and its estimated monthly branded searches moved from 320 to 210.

How did search popularity change for gift card platforms worldwide in September 2026?

2 changes

  1. Giftcards.com’s share of searches among gift card platforms worldwide has lost ground for 3 months in a row, from 17% to 14.4% in September 2026.

  2. Estimated monthly branded searches for GiftFly worldwide fell 34.4% over 12 measured months, from 320 to 210 in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Giftcards.com’s and GiftFly’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Giftcards.com

2 branded search terms

  • giftcards.com
  • giftcardscom

GiftFly

1 branded search term

  • giftfly

How the Brand Demand Index is measured

Other head-to-heads among gift card platforms

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