Brandwave

Gift card platforms:Which brands are most popular in search?

In August 2026, Giftcards.com was the most searched among gift card platforms worldwide, with an estimated 22.2K branded searches and 33.7% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Giftcards.com33.7%
  2. Blackhawk Network27.5%
  3. Tango18.4%
  4. Giftogram15%
  5. Raise5.5%

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Share of SearchLeaderboard

Compare the platforms businesses run gift cards on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among gift card platforms worldwide, by month

Share of Search by month for Giftcards.com, Blackhawk Network, Tango, Giftogram, Raise. The figures are in the table below the chart.

View monthly share of search table
MonthGiftcards.comBlackhawk NetworkTangoGiftogramRaise
Oct 202524.3%29.8%16.3%16.3%13.3%
Nov 202525.6%25.6%14%14%20.9%
Dec 202527.5%18.4%8.2%18.4%27.5%
Jan 202629%23.7%10.6%12.9%23.7%
Feb 202627.3%27.3%18.3%14.9%12.2%
Mar 202624.9%30.6%16.7%16.7%11.2%
Apr 202631.2%25.5%17%17%9.3%
May 202637.3%24.9%16.7%13.6%7.4%
Jun 202639%26.1%14.3%14.3%6.3%
Jul 202637.8%25.3%16.9%13.8%6.1%
Aug 202633.7%27.5%18.4%15%5.5%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Giftcards.com

    33.7%

    Held 1st. 22.2K estimated branded searches, -18.1% vs prior month. Share -4.2 points.

  2. 2.Blackhawk Network

    27.5%

    Held 2nd. 18.1K estimated branded searches, 0% vs prior month. Share +2.2 points.

  3. 3.Tango

    18.4%

    Held 3rd. 12.1K estimated branded searches, 0% vs prior month. Share +1.5 points.

  4. 4.Giftogram

    15%

    Held 4th. 9.9K estimated branded searches, 0% vs prior month. Share +1.2 points.

  5. 5.Raise

    5.5%

    Held 5th. 3.6K estimated branded searches, -18.2% vs prior month. Share -0.7 points.

Compare search popularity between leading brands

Which brand is most popular in search among gift card platforms worldwide?

In August 2026, Giftcards.com was the most searched among gift card platforms worldwide, with an estimated 22.2K branded searches and 33.7% estimated Share of Search within this set. Blackhawk Network is in 2nd place, 6.2 percentage points behind at 27.5% Share of Search.

Global gift card platforms, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Giftcards.com24.3% → 33.7%39%Jun 202624.3%Oct 20252nd → 1st
Blackhawk Network29.8% → 27.5%30.6%Mar 202618.4%Dec 20251st → 2nd
Tango16.3% → 18.4%18.4%Aug 20268.2%Dec 20254th → 3rd
Giftogram16.3% → 15%18.4%Dec 202512.9%Jan 20263rd → 4th
Raise13.3% → 5.5%27.5%Dec 20255.5%Aug 20265th

Each finding as a sentence

  • Across the 11 months ending August 2026, Giftcards.com’s estimated Share of Search among gift card platforms worldwide increased from 24.3% to 33.7%.
  • Across the 11 months ending August 2026, Blackhawk Network’s estimated Share of Search among gift card platforms worldwide decreased from 29.8% to 27.5%.
  • Across the 11 months ending August 2026, Tango’s estimated Share of Search among gift card platforms worldwide increased from 16.3% to 18.4%.
  • Across the 11 months ending August 2026, Giftogram’s estimated Share of Search among gift card platforms worldwide decreased from 16.3% to 15%.
  • Across the 11 months ending August 2026, Raise’s estimated Share of Search among gift card platforms worldwide decreased from 13.3% to 5.5%.
  • Across the 11 months ending August 2026, Giftcards.com’s estimated Share of Search among gift card platforms worldwide peaked at 39% in June 2026 and was lowest at 24.3% in October 2025.
  • Across the 11 months ending August 2026, Blackhawk Network’s estimated Share of Search among gift card platforms worldwide peaked at 30.6% in March 2026 and was lowest at 18.4% in December 2025.
  • Across the 11 months ending August 2026, Tango’s estimated Share of Search among gift card platforms worldwide peaked at 18.4% in August 2026 and was lowest at 8.2% in December 2025.
  • Across the 11 months ending August 2026, Giftogram’s estimated Share of Search among gift card platforms worldwide peaked at 18.4% in December 2025 and was lowest at 12.9% in January 2026.
  • Across the 11 months ending August 2026, Raise’s estimated Share of Search among gift card platforms worldwide peaked at 27.5% in December 2025 and was lowest at 5.5% in August 2026.
  • Across the 11 months ending August 2026, Giftcards.com rose from 2nd to 1st among gift card platforms worldwide.
  • Across the 11 months ending August 2026, Blackhawk Network fell from 1st to 2nd among gift card platforms worldwide.
  • Across the 11 months ending August 2026, Tango rose from 4th to 3rd among gift card platforms worldwide.
  • Across the 11 months ending August 2026, Giftogram fell from 3rd to 4th among gift card platforms worldwide.

How did search popularity change for gift card platforms worldwide in August 2026?

  1. In August 2026, Blackhawk Network gained estimated Share of Search among gift card platforms worldwide, from 25.3% to 27.5%.

  2. In August 2026, Tango gained estimated Share of Search among gift card platforms worldwide, from 16.9% to 18.4%.

  3. In August 2026, Giftogram gained estimated Share of Search among gift card platforms worldwide, from 13.8% to 15%.

  4. In August 2026, Giftcards.com lost estimated Share of Search among gift card platforms worldwide, from 37.8% to 33.7%.

  5. In August 2026, Raise lost estimated Share of Search among gift card platforms worldwide, from 6.1% to 5.5%.

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