How popular isTango in search?
In August 2026, there were an estimated 12.1K branded searches for Tango worldwide which held steady over the last 11 months. Tango holds 18.4% estimated Share of Search among gift card platforms worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Giftcards.com33.7%
Blackhawk Network27.5%
Tango18.4%
Giftogram15%
Raise5.5%
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Which gift card platforms compete with Tango?
Share of Search by month for Giftcards.com, Blackhawk Network, Tango, Giftogram, Raise. The figures are in the table below the chart.
View monthly share of search table
| Month | Giftcards.com | Blackhawk Network | Tango | Giftogram | Raise |
|---|---|---|---|---|---|
| Oct 2025 | 24.3% | 29.8% | 16.3% | 16.3% | 13.3% |
| Nov 2025 | 25.6% | 25.6% | 14% | 14% | 20.9% |
| Dec 2025 | 27.5% | 18.4% | 8.2% | 18.4% | 27.5% |
| Jan 2026 | 29% | 23.7% | 10.6% | 12.9% | 23.7% |
| Feb 2026 | 27.3% | 27.3% | 18.3% | 14.9% | 12.2% |
| Mar 2026 | 24.9% | 30.6% | 16.7% | 16.7% | 11.2% |
| Apr 2026 | 31.2% | 25.5% | 17% | 17% | 9.3% |
| May 2026 | 37.3% | 24.9% | 16.7% | 13.6% | 7.4% |
| Jun 2026 | 39% | 26.1% | 14.3% | 14.3% | 6.3% |
| Jul 2026 | 37.8% | 25.3% | 16.9% | 13.8% | 6.1% |
| Aug 2026 | 33.7% | 27.5% | 18.4% | 15% | 5.5% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 33.7% | 22.2K | -18.1% | -4.2 points | |
| 2, held 2nd | 27.5% | 18.1K | 0% | +2.2 points | |
| 3, held 3rd | 18.4% | 12.1K | 0% | +1.5 points | |
| 4, held 4th | 15% | 9.9K | 0% | +1.2 points | |
| 5, held 5th | 5.5% | 3.6K | -18.2% | -0.7 points |
33.7%
Held 1st. 22.2K estimated branded searches, -18.1% vs prior month. Share -4.2 points.
27.5%
Held 2nd. 18.1K estimated branded searches, 0% vs prior month. Share +2.2 points.
3.
Tango18.4%
Held 3rd. 12.1K estimated branded searches, 0% vs prior month. Share +1.5 points.
15%
Held 4th. 9.9K estimated branded searches, 0% vs prior month. Share +1.2 points.
5.
Raise5.5%
Held 5th. 3.6K estimated branded searches, -18.2% vs prior month. Share -0.7 points.
Compare search popularity between Tango and its closest rivals
How has branded search demand for Tango changed worldwide over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Tango worldwide held steady at 12.1K.
- Across the 11 months ending August 2026, Tango’s estimated Share of Search among gift card platforms worldwide increased from 16.3% to 18.4%.
- Across the 11 months ending August 2026, Tango’s estimated Share of Search among gift card platforms worldwide peaked at 18.4% in August 2026 and was lowest at 8.2% in December 2025.
- Across the 11 months ending August 2026, Tango rose from 4th to 3rd among gift card platforms worldwide.
How did search popularity change for gift card platforms worldwide in August 2026?
5 changes
In August 2026, Blackhawk Network gained estimated Share of Search among gift card platforms worldwide, from 25.3% to 27.5%.
In August 2026, Tango gained estimated Share of Search among gift card platforms worldwide, from 16.9% to 18.4%.
In August 2026, Giftogram gained estimated Share of Search among gift card platforms worldwide, from 13.8% to 15%.
In August 2026, Giftcards.com lost estimated Share of Search among gift card platforms worldwide, from 37.8% to 33.7%.
In August 2026, Raise lost estimated Share of Search among gift card platforms worldwide, from 6.1% to 5.5%.
How is Tango measured?
Brandwave collects information about searches that people make online using Tango’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- tango gift card
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Is Tango your brand?
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