Blackhawk Network vs Giftcards.com:Which is more popular by branded search?
In August 2026, Giftcards.com had more branded searches than Blackhawk Network among gift card platforms worldwide. Giftcards.com was estimated to have 22.2K branded searches compared to Blackhawk Network’s 18.1K, and held a 33.7% Share of Search versus Blackhawk Network’s 27.5%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Blackhawk Network or Giftcards.com?
Compare the platforms businesses run gift cards on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Giftcards.com, Blackhawk Network. The figures are in the table below the chart.
View monthly share of search table
| Month | Giftcards.com | Blackhawk Network | Tango | Giftogram | Raise |
|---|---|---|---|---|---|
| Oct 2025 | 24.3% | 29.8% | 16.3% | 16.3% | 13.3% |
| Nov 2025 | 25.6% | 25.6% | 14% | 14% | 20.9% |
| Dec 2025 | 27.5% | 18.4% | 8.2% | 18.4% | 27.5% |
| Jan 2026 | 29% | 23.7% | 10.6% | 12.9% | 23.7% |
| Feb 2026 | 27.3% | 27.3% | 18.3% | 14.9% | 12.2% |
| Mar 2026 | 24.9% | 30.6% | 16.7% | 16.7% | 11.2% |
| Apr 2026 | 31.2% | 25.5% | 17% | 17% | 9.3% |
| May 2026 | 37.3% | 24.9% | 16.7% | 13.6% | 7.4% |
| Jun 2026 | 39% | 26.1% | 14.3% | 14.3% | 6.3% |
| Jul 2026 | 37.8% | 25.3% | 16.9% | 13.8% | 6.1% |
| Aug 2026 | 33.7% | 27.5% | 18.4% | 15% | 5.5% |
| Sep 2026 | — | — | — | — | — |
How has the Blackhawk Network and Giftcards.com comparison changed over the last 12 months?
3 findings
- The lead changed hands 3 times in the 11 months ending August 2026: Giftcards.com took it in December 2025, Blackhawk Network took it in March 2026, Giftcards.com took it in April 2026.
- Across the 11 months ending August 2026, Blackhawk Network’s estimated Share of Search among gift card platforms worldwide moved from 29.8% to 27.5%, and its estimated monthly branded searches moved from 22.2K to 18.1K.
- Across the 11 months ending August 2026, Giftcards.com’s estimated Share of Search among gift card platforms worldwide moved from 24.3% to 33.7%, and its estimated monthly branded searches moved from 18.1K to 22.2K.
How did search popularity change for gift card platforms worldwide in August 2026?
2 changes
In August 2026, Blackhawk Network gained estimated Share of Search among gift card platforms worldwide, from 25.3% to 27.5%.
In August 2026, Giftcards.com lost estimated Share of Search among gift card platforms worldwide, from 37.8% to 33.7%.
How each brand is measured
Brandwave collects information about searches that people make online using Blackhawk Network’s and Giftcards.com’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Blackhawk Network
1 branded search term
- blackhawk network
Giftcards.com
1 branded search term
- giftcards.com
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.