How popular isGiftcards.com in search?
In August 2026, there were an estimated 22.2K branded searches for Giftcards.com worldwide which is up 22.7% over the last 11 months. Giftcards.com holds 33.7% estimated Share of Search among gift card platforms worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Giftcards.com33.7%
Blackhawk Network27.5%
Tango18.4%
Giftogram15%
Raise5.5%
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Which gift card platforms compete with Giftcards.com?
Share of Search by month for Giftcards.com, Blackhawk Network, Tango, Giftogram, Raise. The figures are in the table below the chart.
View monthly share of search table
| Month | Giftcards.com | Blackhawk Network | Tango | Giftogram | Raise |
|---|---|---|---|---|---|
| Oct 2025 | 24.3% | 29.8% | 16.3% | 16.3% | 13.3% |
| Nov 2025 | 25.6% | 25.6% | 14% | 14% | 20.9% |
| Dec 2025 | 27.5% | 18.4% | 8.2% | 18.4% | 27.5% |
| Jan 2026 | 29% | 23.7% | 10.6% | 12.9% | 23.7% |
| Feb 2026 | 27.3% | 27.3% | 18.3% | 14.9% | 12.2% |
| Mar 2026 | 24.9% | 30.6% | 16.7% | 16.7% | 11.2% |
| Apr 2026 | 31.2% | 25.5% | 17% | 17% | 9.3% |
| May 2026 | 37.3% | 24.9% | 16.7% | 13.6% | 7.4% |
| Jun 2026 | 39% | 26.1% | 14.3% | 14.3% | 6.3% |
| Jul 2026 | 37.8% | 25.3% | 16.9% | 13.8% | 6.1% |
| Aug 2026 | 33.7% | 27.5% | 18.4% | 15% | 5.5% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 33.7% | 22.2K | -18.1% | -4.2 points | |
| 2, held 2nd | 27.5% | 18.1K | 0% | +2.2 points | |
| 3, held 3rd | 18.4% | 12.1K | 0% | +1.5 points | |
| 4, held 4th | 15% | 9.9K | 0% | +1.2 points | |
| 5, held 5th | 5.5% | 3.6K | -18.2% | -0.7 points |
33.7%
Held 1st. 22.2K estimated branded searches, -18.1% vs prior month. Share -4.2 points.
27.5%
Held 2nd. 18.1K estimated branded searches, 0% vs prior month. Share +2.2 points.
3.
Tango18.4%
Held 3rd. 12.1K estimated branded searches, 0% vs prior month. Share +1.5 points.
15%
Held 4th. 9.9K estimated branded searches, 0% vs prior month. Share +1.2 points.
5.
Raise5.5%
Held 5th. 3.6K estimated branded searches, -18.2% vs prior month. Share -0.7 points.
Compare search popularity between Giftcards.com and its closest rivals
How has branded search demand for Giftcards.com changed worldwide over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Giftcards.com worldwide rose from 18.1K to 22.2K.
- Across the 11 months ending August 2026, Giftcards.com’s estimated Share of Search among gift card platforms worldwide increased from 24.3% to 33.7%.
- Across the 11 months ending August 2026, Giftcards.com’s estimated Share of Search among gift card platforms worldwide peaked at 39% in June 2026 and was lowest at 24.3% in October 2025.
- Across the 11 months ending August 2026, Giftcards.com rose from 2nd to 1st among gift card platforms worldwide.
How did search popularity change for gift card platforms worldwide in August 2026?
5 changes
In August 2026, Blackhawk Network gained estimated Share of Search among gift card platforms worldwide, from 25.3% to 27.5%.
In August 2026, Tango gained estimated Share of Search among gift card platforms worldwide, from 16.9% to 18.4%.
In August 2026, Giftogram gained estimated Share of Search among gift card platforms worldwide, from 13.8% to 15%.
In August 2026, Giftcards.com lost estimated Share of Search among gift card platforms worldwide, from 37.8% to 33.7%.
In August 2026, Raise lost estimated Share of Search among gift card platforms worldwide, from 6.1% to 5.5%.
How is Giftcards.com measured?
Brandwave collects information about searches that people make online using Giftcards.com’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- giftcards.com
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