Giftogram vs Raise:Which is more popular by branded search?
In August 2026, Giftogram had more branded searches than Raise among gift card platforms worldwide. Giftogram was estimated to have 9.9K branded searches compared to Raise’s 3.6K, and held a 15% Share of Search versus Raise’s 5.5%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Giftogram or Raise?
Compare the platforms businesses run gift cards on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Giftogram, Raise. The figures are in the table below the chart.
View monthly share of search table
| Month | Giftcards.com | Blackhawk Network | Tango | Giftogram | Raise |
|---|---|---|---|---|---|
| Oct 2025 | 24.3% | 29.8% | 16.3% | 16.3% | 13.3% |
| Nov 2025 | 25.6% | 25.6% | 14% | 14% | 20.9% |
| Dec 2025 | 27.5% | 18.4% | 8.2% | 18.4% | 27.5% |
| Jan 2026 | 29% | 23.7% | 10.6% | 12.9% | 23.7% |
| Feb 2026 | 27.3% | 27.3% | 18.3% | 14.9% | 12.2% |
| Mar 2026 | 24.9% | 30.6% | 16.7% | 16.7% | 11.2% |
| Apr 2026 | 31.2% | 25.5% | 17% | 17% | 9.3% |
| May 2026 | 37.3% | 24.9% | 16.7% | 13.6% | 7.4% |
| Jun 2026 | 39% | 26.1% | 14.3% | 14.3% | 6.3% |
| Jul 2026 | 37.8% | 25.3% | 16.9% | 13.8% | 6.1% |
| Aug 2026 | 33.7% | 27.5% | 18.4% | 15% | 5.5% |
| Sep 2026 | — | — | — | — | — |
How has the Giftogram and Raise comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending August 2026: Raise took it in November 2025, Giftogram took it in February 2026.
- Across the 11 months ending August 2026, Giftogram’s estimated Share of Search among gift card platforms worldwide moved from 16.3% to 15%, and its estimated monthly branded searches moved from 12.1K to 9.9K.
- Across the 11 months ending August 2026, Raise’s estimated Share of Search among gift card platforms worldwide moved from 13.3% to 5.5%, and its estimated monthly branded searches moved from 9.9K to 3.6K.
How did search popularity change for gift card platforms worldwide in August 2026?
2 changes
In August 2026, Giftogram gained estimated Share of Search among gift card platforms worldwide, from 13.8% to 15%.
In August 2026, Raise lost estimated Share of Search among gift card platforms worldwide, from 6.1% to 5.5%.
How each brand is measured
Brandwave collects information about searches that people make online using Giftogram’s and Raise’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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