Brandwave

How popular isCardCash?

In September 2026, people searched for CardCash by name about 60,500 times worldwide, about the same as the previous year. These searches made up 39.1% of all global gift card platform searches, placing CardCash first out of ten platforms. When we asked both ChatGPT and Google AI Overviews about gift card platforms, CardCash appeared in two of the five answers and was the seventh most recommended of the ten.

Search and AI answers in September 2026

CardCash is the most searched of 10 competitors and the seventh most recommended in AI answers.

  1. CardCashShare of searches 39.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 7th
  2. Giftcards.comShare of searches 14.4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
  3. Blackhawk NetworkShare of searches 11.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. TremendousShare of searches 9.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
  5. PerfectGiftShare of searches 7.8%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th

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Top gift card platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, CardCash was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. CardCash is the seventh most recommended of the ten.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Tremendous1st
  2. Giftogram2nd
  3. Giftcards.com3rd
  4. Giftbit4th
  5. GiftFly5th
  6. PerfectGift6th
  7. CardCash7th
  8. Blackhawk Network–
  9. Tango–
  10. Raise–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Tremendous3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • CardCash2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Giftcards.com2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • PerfectGift2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Giftogram2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Giftbit2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • GiftFly2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Blackhawk Network0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tango0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Raise0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about gift card platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which gift card platforms compete with CardCash?

CardCash against gift card platforms worldwide, by month

Share of searches by month for CardCash, Giftcards.com, Blackhawk Network, Tremendous, PerfectGift, Tango, Giftogram. The figures are in the table below the chart.

View monthly share of searches table
MonthCardCashGiftcards.comBlackhawk NetworkTremendousPerfectGiftTangoGiftogramRaiseGiftbitGiftFly
Oct 202538.8%11.6%14.2%5.8%6.3%7.8%7.8%6.3%1.2%0.21%
Nov 202539.5%11.9%11.8%5.1%7.9%6.5%6.5%9.7%1%0.26%
Dec 202536.8%13.6%9.1%3.7%9.1%4%9.1%13.5%0.97%0.2%
Jan 202647.7%11.8%9.6%4.1%6.4%4.3%5.2%9.6%1%0.14%
Feb 202645.1%11%11%5.8%7.4%7.4%6%4.9%1.2%0.16%
Mar 202642.7%10.5%12.8%6.8%7%7%7%4.7%1.4%0.18%
Apr 202642.8%12.8%10.5%7.2%7%7%7%3.8%1.7%0.15%
May 202637.1%16.6%11.1%7.7%9.1%7.4%6.1%3.3%1.5%0.16%
Jun 202638%17%11.4%7.4%9.3%6.2%6.2%2.8%1.5%0.13%
Jul 202642.9%15.7%10.5%7.3%7%7%5.7%2.6%1.1%0.12%
Aug 202639.4%14.5%11.8%8.1%7.9%7.9%6.4%2.3%1.6%0.14%
Sep 202639.1%14.4%11.7%9.2%7.8%7.8%6.4%1.9%1.6%0.14%

  1. 1.CardCash

    39.1%

    Held 1st. 60.5K estimated branded searches, 0% vs prior month. Share -0.3 points.

  2. 2.Giftcards.com

    14.4%

    Held 2nd. 22.2K estimated branded searches, 0% vs prior month. Share -0.1 points.

  3. 3.Blackhawk Network

    11.7%

    Held 3rd. 18.1K estimated branded searches, 0% vs prior month. Share -0.1 points.

  4. 4.Tremendous

    9.2%

    Held 4th. 14.3K estimated branded searches, +14.4% vs prior month. Share +1.1 points.

  5. 5.PerfectGift

    7.8%

    Held 5th. 12.1K estimated branded searches, 0% vs prior month. Share -0.1 points.

  6. 6.Tango

    7.8%

    Held 6th. 12.1K estimated branded searches, 0% vs prior month. Share -0.1 points.

  7. 7.Giftogram

    6.4%

    Held 7th. 9.9K estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.Raise

    1.9%

    Held 8th. 2.9K estimated branded searches, -19.4% vs prior month. Share -0.5 points.

  9. 9.Giftbit

    1.6%

    Held 9th. 2.4K estimated branded searches, 0% vs prior month. Share 0 points.

  10. 10.GiftFly

    0.14%

    Held 10th. 210 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between CardCash and its closest rivals

Every comparison with CardCash

9 comparisons

How has branded search demand for CardCash changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for CardCash worldwide held steady at 60.5K.
  • Across the 12 months ending September 2026, CardCash’s share of searches among gift card platforms worldwide peaked at 47.7% in January 2026 and was lowest at 36.8% in December 2025.

How did search popularity change for gift card platforms worldwide in September 2026?

6 changes

  1. In September 2026, Tremendous gained share of searches among gift card platforms worldwide, from 8.1% to 9.2%.

  2. Giftcards.com’s share of searches among gift card platforms worldwide has lost ground for 3 months in a row, from 17% to 14.4% in September 2026.

  3. Raise’s share of searches among gift card platforms worldwide has lost ground for 3 months in a row, from 2.8% to 1.9% in September 2026.

  4. Estimated monthly branded searches for Giftbit worldwide rose 26.3% over 12 measured months, from 1.9K to 2.4K in September 2026.

  5. Estimated monthly branded searches for PerfectGift worldwide rose 22.2% over 12 measured months, from 9.9K to 12.1K in September 2026.

  6. Estimated monthly branded searches for GiftFly worldwide fell 34.4% over 12 measured months, from 320 to 210 in September 2026.

How are CardCash’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using CardCash’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • cardcash

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How the Brand Demand Index is measured

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