Brandwave

Blackhawk Network vs Giftcards.com:Which is more popular?

In September 2026, Giftcards.com had more branded searches than Blackhawk Network among gift card platforms worldwide. Giftcards.com had about 22,200 branded searches, while Blackhawk Network had 18,100. Giftcards.com made up 14.4% of all gift card platform searches we track, and Blackhawk Network accounted for 11.7%. When we asked ChatGPT and Google AI Overviews about gift card platforms, Giftcards.com appeared in two of the five answers and Blackhawk Network in none.

Among gift card platforms worldwide in September 2026

Who do people search for more?

Giftcards.com, about 23% more searches than Blackhawk Network

Giftcards.com 22.2K searchesBlackhawk Network 18.1K searches

Who does AI mention more?

Giftcards.com, mentioned in 2 of 5 answers, Blackhawk Network in 0

Giftcards.com in 2 of 5Blackhawk Network in 0 of 5

Who does AI recommend more?

Giftcards.com, the only one of the two named

Giftcards.com first in 2Blackhawk Network never named

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Top gift card platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Giftcards.com was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Blackhawk Network did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Tremendous1st
  2. Giftogram2nd
  3. Giftcards.com3rd
  4. Giftbit4th
  5. GiftFly5th
  6. PerfectGift6th
  7. CardCash7th
  8. Blackhawk Network–
  9. Tango–
  10. Raise–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Tremendous3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • CardCash2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Giftcards.com2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • PerfectGift2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Giftogram2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Giftbit2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • GiftFly2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Blackhawk Network0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tango0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Raise0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about gift card platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Blackhawk Network or Giftcards.com more popular in search?

This chart shows how often people search Google for Blackhawk Network and Giftcards.com by name. Each line represents a brand's share of searches for all ten gift card platforms we track, month by month, from English-language searches worldwide.

Blackhawk Network and Giftcards.com among gift card platforms worldwide, by month

Share of searches by month for Giftcards.com, Blackhawk Network. The figures are in the table below the chart.

View monthly share of searches table
MonthCardCashGiftcards.comBlackhawk NetworkTremendousPerfectGiftTangoGiftogramRaiseGiftbitGiftFly
Oct 202538.8%11.6%14.2%5.8%6.3%7.8%7.8%6.3%1.2%0.21%
Nov 202539.5%11.9%11.8%5.1%7.9%6.5%6.5%9.7%1%0.26%
Dec 202536.8%13.6%9.1%3.7%9.1%4%9.1%13.5%0.97%0.2%
Jan 202647.7%11.8%9.6%4.1%6.4%4.3%5.2%9.6%1%0.14%
Feb 202645.1%11%11%5.8%7.4%7.4%6%4.9%1.2%0.16%
Mar 202642.7%10.5%12.8%6.8%7%7%7%4.7%1.4%0.18%
Apr 202642.8%12.8%10.5%7.2%7%7%7%3.8%1.7%0.15%
May 202637.1%16.6%11.1%7.7%9.1%7.4%6.1%3.3%1.5%0.16%
Jun 202638%17%11.4%7.4%9.3%6.2%6.2%2.8%1.5%0.13%
Jul 202642.9%15.7%10.5%7.3%7%7%5.7%2.6%1.1%0.12%
Aug 202639.4%14.5%11.8%8.1%7.9%7.9%6.4%2.3%1.6%0.14%
Sep 202639.1%14.4%11.7%9.2%7.8%7.8%6.4%1.9%1.6%0.14%

How has the Blackhawk Network and Giftcards.com comparison changed over the last 12 months?

3 findings
  • The lead changed hands 3 times in the 12 months ending September 2026: Giftcards.com took it in November 2025, Blackhawk Network took it in March 2026, Giftcards.com took it in April 2026.
  • Across the 12 months ending September 2026, Blackhawk Network’s share of searches among gift card platforms worldwide moved from 14.2% to 11.7%, and its estimated monthly branded searches moved from 22.2K to 18.1K.
  • Across the 12 months ending September 2026, Giftcards.com’s share of searches among gift card platforms worldwide moved from 11.6% to 14.4%, and its estimated monthly branded searches moved from 18.1K to 22.2K.

How did search popularity change for gift card platforms worldwide in September 2026?

2 changes

  1. Giftcards.com’s share of searches among gift card platforms worldwide has lost ground for 3 months in a row, from 17% to 14.4% in September 2026.

  2. Estimated monthly branded searches for Blackhawk Network worldwide fell 18.5% over 12 measured months, from 22.2K to 18.1K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Blackhawk Network’s and Giftcards.com’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Blackhawk Network

1 branded search term

  • blackhawk network

Giftcards.com

2 branded search terms

  • giftcards.com
  • giftcardscom

How the Brand Demand Index is measured

Other head-to-heads among gift card platforms

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