Brandwave

Fundraise Up vs GoFundMe Pro:Which is more popular?

In September 2026, Fundraise Up had more branded searches than GoFundMe Pro among nonprofit fundraising platforms worldwide. Fundraise Up had about 10,500 branded searches, while GoFundMe Pro had 5,400. Fundraise Up made up 4.5% of all nonprofit fundraising platform searches we track, and GoFundMe Pro accounted for 2.3%. When we asked ChatGPT and Google AI Overviews about nonprofit fundraising platforms, GoFundMe Pro appeared in four of the five answers and Fundraise Up in one. GoFundMe Pro was mentioned before Fundraise Up in every answer that named either.

Among nonprofit fundraising platforms worldwide in September 2026

Who do people search for more?

Fundraise Up, about 94% more searches than GoFundMe Pro

Fundraise Up 10.5K searchesGoFundMe Pro 5.4K searches

Who does AI mention more?

GoFundMe Pro, mentioned in 4 of 5 answers, Fundraise Up in 1

GoFundMe Pro in 4 of 5Fundraise Up in 1 of 5

Who does AI recommend more?

GoFundMe Pro, named ahead of Fundraise Up in 4 of 4 answers

GoFundMe Pro first in 4Fundraise Up never first

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Top nonprofit fundraising platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, GoFundMe Pro was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Fundraise Up was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. GoFundMe Pro was listed before Fundraise Up in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Givebutter1st
  2. Zeffy2nd
  3. Donorbox3rd
  4. GoFundMe Pro4th
  5. Bloomerang5th
  6. Classy6th
  7. Fundraise Up7th
  8. Funraise–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Zeffy5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Givebutter5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Donorbox4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • GoFundMe Pro4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Classy4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bloomerang2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Fundraise Up1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Funraise0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about nonprofit fundraising platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Fundraise Up or GoFundMe Pro more popular in search?

This chart shows how often people search Google for Fundraise Up and GoFundMe Pro by name. Each line represents a brand's share of searches for all eight nonprofit fundraising platforms we track, month by month, from English-language searches worldwide.

Fundraise Up and GoFundMe Pro among nonprofit fundraising platforms worldwide, by month

Share of searches by month for Fundraise Up, GoFundMe Pro. The figures are in the table below the chart.

View monthly share of searches table
MonthZeffyGivebutterDonorboxFundraise UpFunraiseGoFundMe ProBloomerangClassy
Oct 202545.2%30.2%13.5%5%2.7%2.2%0.95%0.29%
Nov 202549.7%27.2%12.2%5.8%2.4%1.6%0.88%0.25%
Dec 202545.3%30.3%13.6%5.5%2.2%1.8%1.2%0.24%
Jan 202640.7%22.3%12.2%4%18.2%1.3%1.1%0.18%
Feb 202649.9%27.3%12.2%4.7%2.4%2%1.3%0.21%
Mar 202650.9%28%10.3%4.9%2.5%2%1.3%0.18%
Apr 202651.1%28.1%10.3%4.6%2.5%2%1.1%0.14%
May 202655.7%25.1%9.2%4.3%2.2%2.2%1.2%0.13%
Jun 202650.9%27.8%10.2%4.8%2%2.5%1.6%0.14%
Jul 202653.7%24%10.7%4.9%2.1%2.6%1.7%0.13%
Aug 202656.2%25.3%7.6%4.3%2.2%2.8%1.5%0.11%
Sep 202657.3%25.7%6.3%4.5%2.3%2.3%1.5%0.11%

How has the Fundraise Up and GoFundMe Pro comparison changed over the last 12 months?

3 findings

How did search popularity change for nonprofit fundraising platforms worldwide in September 2026?

1 change
  1. In September 2026, GoFundMe Pro fell from 5th to 6th among nonprofit fundraising platforms worldwide.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Fundraise Up’s and GoFundMe Pro’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Fundraise Up

2 branded search terms

  • fundraise up
  • fundraiseup

GoFundMe Pro

1 branded search term

  • gofundme pro

How the Brand Demand Index is measured

Other head-to-heads among nonprofit fundraising platforms

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