Brandwave

Fuji Spray vs SATA:Which is more popular?

In September 2026, SATA had more branded searches than Fuji Spray among spray gun brands worldwide. SATA had about 5,500 branded searches, while Fuji Spray had 1,600. SATA made up 1.6% of all spray gun brand searches we track, and Fuji Spray accounted for 0.47%. When we asked ChatGPT and Google AI Overviews about spray gun brands, Fuji Spray appeared in three of the five answers and SATA in two. Fuji Spray was mentioned before SATA in two out of three answers that named either.

Among spray gun brands worldwide in September 2026

Who do people search for more?

SATA, about 3 searches for every 1 for Fuji Spray

SATA 5.5K searchesFuji Spray 1.6K searches

Who does AI mention more?

Fuji Spray, mentioned in 3 of 5 answers, SATA in 2

Fuji Spray in 3 of 5SATA in 2 of 5

Who does AI recommend more?

Fuji Spray, named ahead of SATA in 2 of 3 answers

Fuji Spray first in 2SATA first in 1

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Top spray gun brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Fuji Spray was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. SATA was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Fuji Spray was listed before SATA in two out of three answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Graco1st
  2. DeVilbiss2nd
  3. Fuji Spray3rd
  4. Iwata4th
  5. SATA5th
  6. Wagner6th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Graco5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Wagner3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • DeVilbiss3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Fuji Spray3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Iwata2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • SATA2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about spray gun brands

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Fuji Spray or SATA more popular in search?

This chart shows how often people search Google for Fuji Spray and SATA by name. Each line represents a brand's share of searches for all six spray gun brands we track, month by month, from English-language searches worldwide.

Fuji Spray and SATA among spray gun brands worldwide, by month

Share of searches by month for SATA, Fuji Spray. The figures are in the table below the chart.

View monthly share of searches table
MonthWagnerGracoIwataDeVilbissSATAFuji Spray
Oct 202573.5%11.7%8.1%4.4%1.9%0.39%
Nov 202575.3%9.8%8.3%4.5%1.7%0.4%
Dec 202576.4%9.4%8.4%3.8%1.6%0.41%
Jan 202674.2%9.1%10%4.5%1.8%0.39%
Feb 202672.9%9.5%9.8%5.4%2%0.39%
Mar 202674.2%11.1%8.2%4.5%1.7%0.39%
Apr 202670.5%10.6%11.6%5.2%1.6%0.46%
May 202674.6%9.2%10%4.5%1.4%0.4%
Jun 202672.9%11%9.8%4.4%1.5%0.39%
Jul 202674%9.7%10%4.5%1.6%0.39%
Aug 202672.8%11%9.8%4.4%1.5%0.47%
Sep 202672.8%10.9%9.8%4.4%1.6%0.47%

How has the Fuji Spray and SATA comparison changed over the last 12 months?

3 findings
  • SATA was ahead of Fuji Spray in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Fuji Spray’s share of searches among spray gun brands worldwide moved from 0.39% to 0.47%, and its estimated monthly branded searches held steady at 1.6K.
  • Across the 12 months ending September 2026, SATA’s share of searches among spray gun brands worldwide moved from 1.9% to 1.6%, and its estimated monthly branded searches moved from 7.8K to 5.5K.

How did search popularity change for spray gun brands worldwide in September 2026?

1 change
  1. Estimated monthly branded searches for SATA worldwide fell 29.5% over 12 measured months, from 7.8K to 5.5K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Fuji Spray’s and SATA’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Fuji Spray

1 branded search term

  • fuji spray

SATA

2 branded search terms

  • sata jet
  • sata spray gun

How the Brand Demand Index is measured

Other head-to-heads among spray gun brands

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