Frontgate vs Mitre 10:Which is searched more?
In September 2026, Mitre 10 had more branded searches than Frontgate among outdoor furniture brands worldwide. Mitre 10 had about 673,000 branded searches, while Frontgate had 135,000. Mitre 10 made up 8.7% of all outdoor furniture brand searches we track, and Frontgate accounted for 1.8%. These are worldwide searches for English-language branded terms.
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Is Frontgate or Mitre 10 more popular in search?
Compare the outdoor furniture brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Mitre 10, Frontgate. The figures are in the table below the chart.
View monthly share of searches table
| Month | Bunnings | Pottery Barn | Mitre 10 | Freedom Furniture | Article | Frontgate | Keter | POLYWOOD | Hartman | Sunbrella | Kettler | Outer | Neighbor |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 57.2% | 25.6% | 9.4% | 2.3% | 1.4% | 1.5% | 0.69% | 0.57% | 0.57% | 0.31% | 0.38% | 0.04% | 0.02% |
| Nov 2025 | 50.1% | 33.6% | 8.2% | 2.5% | 1.5% | 2% | 0.61% | 0.5% | 0.41% | 0.22% | 0.33% | 0.03% | 0.02% |
| Dec 2025 | 58.1% | 26% | 9.5% | 1.9% | 1.2% | 1.3% | 0.47% | 0.38% | 0.7% | 0.17% | 0.31% | 0.01% | 0.01% |
| Jan 2026 | 53.8% | 29.5% | 8.9% | 2.2% | 1.6% | 1.5% | 0.65% | 0.53% | 0.8% | 0.24% | 0.44% | 0.02% | 0.02% |
| Feb 2026 | 53.8% | 29.5% | 8.8% | 1.8% | 1.6% | 1.4% | 0.8% | 0.8% | 0.65% | 0.36% | 0.44% | 0.03% | 0.03% |
| Mar 2026 | 52.6% | 28.8% | 8.6% | 2.1% | 1.6% | 1.7% | 1.2% | 1.4% | 0.78% | 0.52% | 0.52% | 0.08% | 0.06% |
| Apr 2026 | 54.7% | 24.5% | 9% | 2.2% | 1.6% | 2.2% | 1.5% | 2.2% | 0.66% | 0.66% | 0.54% | 0.1% | 0.07% |
| May 2026 | 49.3% | 26.9% | 9.9% | 3% | 1.8% | 2.4% | 1.6% | 2.4% | 0.73% | 0.89% | 0.73% | 0.12% | 0.1% |
| Jun 2026 | 51.1% | 27.9% | 8.4% | 3.1% | 1.9% | 1.7% | 1.4% | 2.1% | 0.76% | 0.92% | 0.62% | 0.07% | 0.08% |
| Jul 2026 | 48.9% | 32.7% | 8% | 2.4% | 1.8% | 1.6% | 1.1% | 1.3% | 0.72% | 0.72% | 0.59% | 0.05% | 0.07% |
| Aug 2026 | 47.8% | 32% | 9.6% | 2.4% | 2.1% | 1.9% | 1.1% | 1.3% | 0.71% | 0.58% | 0.47% | 0.06% | 0.05% |
| Sep 2026 | 53.1% | 29.1% | 8.7% | 2.1% | 1.9% | 1.8% | 0.96% | 0.96% | 0.53% | 0.43% | 0.35% | 0.04% | 0.03% |
How has the Frontgate and Mitre 10 comparison changed over the last 12 months?
3 findings
- Mitre 10 was ahead of Frontgate in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Frontgate’s share of searches among outdoor furniture brands worldwide moved from 1.5% to 1.8%, and its estimated monthly branded searches held steady at 135K.
- Across the 12 months ending September 2026, Mitre 10’s share of searches among outdoor furniture brands worldwide moved from 9.4% to 8.7%, and its estimated monthly branded searches moved from 823K to 673K.
How did search popularity change for outdoor furniture brands worldwide in September 2026?
1 change
In September 2026, Mitre 10 lost share of searches among outdoor furniture brands worldwide, from 9.6% to 8.7%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Frontgate’s and Mitre 10’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among outdoor furniture brands
Bunnings vs Pottery Barn: compare search popularity- Bunnings vs Mitre 10: compare search popularity
Bunnings vs Freedom Furniture: compare search popularity- Pottery Barn vs Mitre 10: compare search popularity
- Pottery Barn vs Freedom Furniture: compare search popularity
- Mitre 10 vs Freedom Furniture: compare search popularity
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