Freetrade vs Webull:Which is more popular by branded search?
In August 2026, Webull had more branded searches than Freetrade among retail investing and trading apps worldwide. Webull was estimated to have 279K branded searches compared to Freetrade’s 32.7K, and held a 5.3% Share of Search versus Freetrade’s 0.62%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which is more popular in search, Freetrade or Webull?
Compare app-based brokers and investing platforms for individual investors, measured through worldwide English-language branded search demand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Webull, Freetrade. The figures are in the table below the chart.
View monthly share of search table
| Month | Robinhood | Trade Republic | Trading 212 | Wealthsimple | eToro | Webull | Freetrade | Public |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 37.7% | 15.8% | 14.9% | 9.5% | 13.5% | 7.6% | 0.87% | 0.2% |
| Nov 2025 | 42.7% | 14.8% | 14% | 8.9% | 12.5% | 6% | 0.81% | 0.21% |
| Dec 2025 | 38.7% | 19.7% | 12.8% | 9.8% | 11.4% | 6.6% | 0.75% | 0.25% |
| Jan 2026 | 32.5% | 19.7% | 15.6% | 10.4% | 13.8% | 6.6% | 1.1% | 0.21% |
| Feb 2026 | 34.2% | 17.1% | 13.6% | 16.2% | 12% | 5.7% | 0.98% | 0.2% |
| Mar 2026 | 30.3% | 14.9% | 14.8% | 23.4% | 10.5% | 5% | 0.85% | 0.2% |
| Apr 2026 | 31.9% | 15.9% | 13.1% | 23.4% | 9.2% | 5.3% | 0.89% | 0.23% |
| May 2026 | 32.4% | 22.7% | 14.7% | 12.2% | 10.7% | 6.2% | 0.85% | 0.22% |
| Jun 2026 | 35.1% | 25% | 13.2% | 10.7% | 9.6% | 5.6% | 0.65% | 0.2% |
| Jul 2026 | 35.4% | 24.7% | 13% | 10.7% | 9.7% | 5.7% | 0.54% | 0.2% |
| Aug 2026 | 39.1% | 23.3% | 12.4% | 10% | 9.1% | 5.3% | 0.62% | 0.2% |
| Sep 2026 | — | — | — | — | — | — | — | — |
How has the Freetrade and Webull comparison changed over the last 12 months?
3 findings
- Webull was ahead of Freetrade in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Freetrade’s estimated Share of Search among retail investing and trading apps worldwide moved from 0.87% to 0.62%, and its estimated monthly branded searches moved from 56.1K to 32.7K.
- Across the 11 months ending August 2026, Webull’s estimated Share of Search among retail investing and trading apps worldwide moved from 7.6% to 5.3%, and its estimated monthly branded searches moved from 490K to 279K.
How did search popularity change for retail investing and trading apps worldwide in August 2026?
2 changes
How each brand is measured
Brandwave collects information about searches that people make online using Freetrade’s and Webull’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Freetrade
8 branded search terms
- Freetrade
- freetrade app
- freetrade investing
- freetrade isa
- freetrade sipp
- freetrade stocks and shares isa
- freetrade uk
- freetrade uk app
Webull
21 branded search terms
- Webull
- webull account
- webull app
- webull au
- webull brokerage
- webull canada
- webull charts
- webull crypto
- webull download
- webull fees
- webull financial
- webull options
- webull paper trading
- webull paper trading app
- webull trading
- webull trading platform
- webull uk
- webull web
- webull website
- webull.com
- webullcom
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