Brandwave

Frank's RedHot vs Kewpie:Which is more popular?

In September 2026, Kewpie had more branded searches than Frank's RedHot among sauce and condiment brands worldwide. Kewpie had about 368,000 branded searches, while Frank's RedHot had 3,600. Kewpie made up 23.3% of all sauce and condiment brand searches we track, and Frank's RedHot accounted for 0.23%. When we asked ChatGPT and Google AI Overviews about sauce and condiment brands, Frank's RedHot appeared in three of the four answers and Kewpie in two. Kewpie was mentioned before Frank's RedHot in two out of three answers that named either.

Among sauce and condiment brands worldwide in September 2026

Who do people search for more?

Kewpie, about 102 searches for every 1 for Frank's RedHot

Kewpie 368K searchesFrank's RedHot 3.6K searches

Who does AI mention more?

Frank's RedHot, mentioned in 3 of 4 answers, Kewpie in 2

Frank's RedHot in 3 of 4Kewpie in 2 of 4

Who does AI recommend more?

Kewpie, named ahead of Frank's RedHot in 2 of 3 answers

Kewpie first in 2Frank's RedHot first in 1

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Top sauce and condiment brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Frank's RedHot was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Kewpie was mentioned in two out of four: in one of the three ChatGPT answers and in the Google AI Overview. Kewpie was listed before Frank's RedHot in two out of three answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Heinz1st
  2. Duke's2nd
  3. French's3rd
  4. Kikkoman4th
  5. Kewpie5th
  6. Frank's RedHot6th
  7. Cholula7th
  8. Bachan's8th
  9. Masterfoods–
  10. Wattie's–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Duke's4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • French's3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Heinz3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Cholula3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Kikkoman3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Frank's RedHot3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Kewpie2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Bachan's2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Masterfoods0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Wattie's0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about sauce and condiment brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Frank's RedHot or Kewpie more popular in search?

This chart shows how often people search Google for Frank's RedHot and Kewpie by name. Each line represents a brand's share of searches for all ten sauce and condiment brands we track, month by month, from English-language searches worldwide.

Frank's RedHot and Kewpie among sauce and condiment brands worldwide, by month

Share of searches by month for Kewpie, Frank's RedHot. The figures are in the table below the chart.

View monthly share of searches table
MonthFrench'sKewpieHeinzCholulaKikkomanBachan'sMasterfoodsFrank's RedHotWattie'sDuke's
Oct 202553.2%19.4%13%8.7%3.9%0.96%0.28%0.28%0.23%0.03%
Nov 202554.5%19.9%10.9%8.9%4%0.98%0.29%0.29%0.19%0.03%
Dec 202555.5%20.3%9.1%9.1%4.1%1.2%0.24%0.3%0.16%0.03%
Jan 202651.7%23.1%10.4%8.5%4.6%0.93%0.34%0.28%0.18%0.02%
Feb 202652.6%23.5%8.6%8.6%4.7%1.2%0.28%0.28%0.19%0.02%
Mar 202651.5%23%10.3%8.4%3.8%1.1%0.34%0.28%1.1%0.06%
Apr 202652.1%23.3%10.5%8.6%3.8%0.94%0.28%0.23%0.23%0.02%
May 202652%23.3%10.4%8.5%3.8%1.1%0.34%0.23%0.18%0.02%
Jun 202652.2%23.3%10.5%8.6%3.8%0.94%0.28%0.23%0.18%0.02%
Jul 202653.2%23.8%8.7%8.7%3.9%0.96%0.28%0.23%0.16%0.02%
Aug 202652.2%23.3%10.5%8.6%3.8%0.94%0.28%0.23%0.15%0.02%
Sep 202652.2%23.3%10.5%8.6%3.8%0.94%0.28%0.23%0.18%0.02%

How has the Frank's RedHot and Kewpie comparison changed over the last 12 months?

3 findings

How did search popularity change for sauce and condiment brands worldwide in September 2026?

2 changes

  1. Estimated monthly branded searches for Kewpie worldwide rose 22.3% over 12 measured months, from 301K to 368K in September 2026.

  2. Estimated monthly branded searches for Frank's RedHot worldwide fell 18.2% over 12 measured months, from 4.4K to 3.6K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Frank's RedHot’s and Kewpie’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Frank's RedHot

1 branded search term

  • franks redhot

Kewpie

1 branded search term

  • kewpie mayo

How the Brand Demand Index is measured

Other head-to-heads among sauce and condiment brands

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