Fractal Design vs Thermaltake:Which is more popular by branded search?
In August 2026, Thermaltake had more branded searches than Fractal Design among pc case brands worldwide. Thermaltake was estimated to have 60.5K branded searches compared to Fractal Design’s 53.1K, and held a 4.4% Share of Search versus Fractal Design’s 3.8%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Fractal Design or Thermaltake?
Compare the pc case brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Thermaltake, Fractal Design. The figures are in the table below the chart.
View monthly share of search table
| Month | Corsair | Lian Li | NZXT | Cooler Master | Thermaltake | Fractal Design |
|---|---|---|---|---|---|---|
| Oct 2025 | 54.1% | 12.6% | 15.6% | 7% | 4.7% | 6.1% |
| Nov 2025 | 54.8% | 10.9% | 19.5% | 5.8% | 3.9% | 5.1% |
| Dec 2025 | 54.8% | 10.9% | 19.5% | 5.8% | 3.9% | 5.1% |
| Jan 2026 | 63.6% | 10.5% | 12.5% | 5.6% | 3.8% | 4% |
| Feb 2026 | 61.8% | 10% | 14.6% | 5.4% | 3.6% | 4.7% |
| Mar 2026 | 65% | 8.7% | 12.7% | 5.7% | 3.8% | 4.1% |
| Apr 2026 | 62.6% | 10.1% | 12.2% | 6.7% | 3.7% | 4.7% |
| May 2026 | 61.4% | 11.8% | 12% | 6.6% | 3.6% | 4.7% |
| Jun 2026 | 59.1% | 11.8% | 14.1% | 6.3% | 4.2% | 4.5% |
| Jul 2026 | 61.9% | 12.3% | 12.1% | 5.4% | 3.6% | 4.7% |
| Aug 2026 | 61.2% | 12.1% | 11.9% | 6.5% | 4.4% | 3.8% |
| Sep 2026 | — | — | — | — | — | — |
How has the Fractal Design and Thermaltake comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 11 months ending August 2026: Thermaltake took it in August 2026.
- Across the 11 months ending August 2026, Fractal Design’s estimated Share of Search among pc case brands worldwide moved from 6.1% to 3.8%, and its estimated monthly branded searches moved from 95.9K to 53.1K.
- Across the 11 months ending August 2026, Thermaltake’s estimated Share of Search among pc case brands worldwide moved from 4.7% to 4.4%, and its estimated monthly branded searches moved from 74K to 60.5K.
How did search popularity change for pc case brands worldwide in August 2026?
2 changes
In August 2026, Thermaltake overtook Fractal Design to rank 5th among pc case brands worldwide, at 4.4%.
In August 2026, Fractal Design lost estimated Share of Search among pc case brands worldwide, from 4.7% to 3.8%.
How each brand is measured
Brandwave collects information about searches that people make online using Fractal Design’s and Thermaltake’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Fractal Design
2 branded search terms
- fractal design
- fractal design case
Thermaltake
1 branded search term
- thermaltake
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