Foundation vs Tensor:Which is more popular?
In September 2026, Tensor had more branded searches than Foundation among NFT marketplaces worldwide. Tensor had about 3,200 branded searches, while Foundation had 680. Tensor made up 1.1% of all NFT marketplace searches we track, and Foundation accounted for 0.23%. When we asked ChatGPT and Google AI Overviews about NFT marketplaces, Foundation and Tensor each appeared in two of the five answers. Foundation and Tensor were each mentioned first in two of the four answers that named either.
Who do people search for more?
Tensor, about 5 searches for every 1 for Foundation
Who does AI mention more?
Both were mentioned in 2 of 5 answers.
Who does AI recommend more?
Each is named first in 2 of 4 answers.
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Top NFT marketplaces in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Foundation was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Tensor was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Foundation and Tensor were each listed first in two of the four answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
OpenSea1st
Blur2nd
SuperRare3rd
Magic Eden4th- Tensor5th
Foundation6th
Rarible7th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- OpenSea5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- SuperRare5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Magic Eden3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Blur3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Rarible2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Tensor2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Foundation2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about NFT marketplaces
5 answers
Asked ChatGPT
“Which NFT marketplace should I use?”
Asked ChatGPT
“What are the best NFT marketplaces?”
Asked ChatGPT
“What's the best NFT marketplace for digital art collecting?”
Searched Google, AI Overview
“nft marketplace”
Searched Google, AI Overview
“nft trading platform”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Foundation or Tensor more popular in search?
This chart shows how often people search Google for Foundation and Tensor by name. Each line represents a brand's share of searches for all seven NFT marketplaces we track, month by month, from English-language searches worldwide.
Share of searches by month for Tensor, Foundation. The figures are in the table below the chart.
View monthly share of searches table
| Month | OpenSea | Magic Eden | SuperRare | Rarible | Tensor | Blur | Foundation |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 72.9% | 18.5% | 2.5% | 3.6% | 1% | 1.1% | 0.43% |
| Nov 2025 | 71.4% | 18.2% | 3.6% | 4.3% | 1.1% | 1% | 0.41% |
| Dec 2025 | 69.6% | 20.3% | 3.5% | 4.2% | 1.1% | 0.82% | 0.48% |
| Jan 2026 | 72% | 18.3% | 3.6% | 3.5% | 0.94% | 1.1% | 0.5% |
| Feb 2026 | 73.4% | 17.5% | 3.1% | 3.6% | 1% | 0.87% | 0.52% |
| Mar 2026 | 78.5% | 12.5% | 4% | 2.6% | 0.93% | 0.93% | 0.56% |
| Apr 2026 | 76.6% | 12.2% | 4.7% | 3.1% | 1.1% | 1.4% | 0.82% |
| May 2026 | 78.7% | 11% | 4.9% | 3.2% | 1% | 0.94% | 0.4% |
| Jun 2026 | 76.3% | 12.1% | 5.7% | 3.1% | 1.6% | 0.88% | 0.38% |
| Jul 2026 | 75.2% | 12.8% | 5.6% | 3.7% | 1.6% | 0.73% | 0.38% |
| Aug 2026 | 83.5% | 9.5% | 3.4% | 1.8% | 0.97% | 0.53% | 0.24% |
| Sep 2026 | 81.6% | 10% | 4.1% | 2.2% | 1.1% | 0.8% | 0.23% |
How has the Foundation and Tensor comparison changed over the last 12 months?
3 findings
- Tensor was ahead of Foundation in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Foundation’s share of searches among NFT marketplaces worldwide moved from 0.43% to 0.23%, and its estimated monthly branded searches moved from 2.2K to 680.
- Across the 12 months ending September 2026, Tensor’s share of searches among NFT marketplaces worldwide moved from 1% to 1.1%, and its estimated monthly branded searches moved from 5.3K to 3.2K.
How did search popularity change for NFT marketplaces worldwide in September 2026?
2 changes
Estimated monthly branded searches for Foundation worldwide fell 68.5% over 12 measured months, from 2.2K to 680 in September 2026.
Estimated monthly branded searches for Tensor worldwide fell 39.6% over 12 measured months, from 5.3K to 3.2K in September 2026.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Foundation’s and Tensor’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Foundation
2 branded search terms
- foundation nft
- foundation nft marketplace
Tensor
2 branded search terms
- tensor nft
- tensor trade
Other head-to-heads among NFT marketplaces
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