Fetch vs Rakuten:Which is more popular?
In October 2026, Fetch had more branded searches than Rakuten among cashback platforms worldwide. Fetch had about 40,500 branded searches, while Rakuten had 6,600. Fetch made up 2.5% of all cashback platform searches we track, and Rakuten accounted for 0.4%. When we asked ChatGPT and Google AI Overviews about cashback platforms, Rakuten appeared in all five answers and Fetch in two. Rakuten was mentioned before Fetch in every answer.
Who do people search for more?
Fetch, about 6 searches for every 1 for Rakuten
Who does AI mention more?
Rakuten, mentioned in every answer we collected
Who does AI recommend more?
Rakuten, named ahead of Fetch in every answer
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Top cashback platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Rakuten appeared in all five answers. Fetch was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Rakuten was listed before Fetch in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Rakuten1st
TopCashback2nd
Ibotta3rd
Capital One Shopping4th
Honey5th- Fetch6th
Swagbucks–
BeFrugal–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- TopCashback5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Rakuten5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Ibotta4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Capital One Shopping3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Honey3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Fetch2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Swagbucks0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- BeFrugal0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about cashback platforms
5 answers
Asked ChatGPT
“Which cashback platform should I use?”
Asked ChatGPT
“What are the best cashback platforms?”
Asked ChatGPT
“What's the best cashback platform for online shopping?”
Searched Google, AI Overview
“best cashback app”
Searched Google, AI Overview
“cashback website”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Fetch or Rakuten more popular in search?
This chart shows how often people search Google for Fetch and Rakuten by name. Each line represents a brand's share of searches for all eight cashback platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Fetch, Rakuten. The figures are in the table below the chart.
View monthly share of searches table
| Month | TopCashback | Swagbucks | Capital One Shopping | Ibotta | Fetch | BeFrugal | Rakuten | Honey |
|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 49% | 33.1% | 9.9% | 4.4% | 2% | 1.1% | 0.4% | 0.14% |
| Dec 2025 | 41.3% | 41.3% | 10.1% | 3.1% | 2.5% | 1.1% | 0.33% | 0.33% |
| Jan 2026 | 37.6% | 45.7% | 9.2% | 3.4% | 2.8% | 0.83% | 0.25% | 0.3% |
| Feb 2026 | 36.7% | 44.9% | 11% | 3.3% | 2.7% | 0.81% | 0.36% | 0.16% |
| Mar 2026 | 40.4% | 40.4% | 12.1% | 3% | 2.4% | 1.1% | 0.4% | 0.14% |
| Apr 2026 | 35.8% | 43.8% | 13.1% | 3.2% | 2.6% | 0.96% | 0.35% | 0.19% |
| May 2026 | 35.6% | 43.5% | 13% | 3.9% | 2.6% | 0.96% | 0.29% | 0.13% |
| Jun 2026 | 39.5% | 39.5% | 14.4% | 2.9% | 2.4% | 0.87% | 0.32% | 0.11% |
| Jul 2026 | 38.2% | 38.2% | 17.1% | 2.8% | 2.3% | 0.84% | 0.37% | 0.11% |
| Aug 2026 | 36.8% | 36.8% | 20.1% | 2.7% | 2.2% | 0.81% | 0.36% | 0.29% |
| Sep 2026 | 39.5% | 32.3% | 21.6% | 2.9% | 2.4% | 0.87% | 0.26% | 0.17% |
| Oct 2026 | 41.2% | 33.6% | 18.4% | 3% | 2.5% | 0.74% | 0.4% | 0.12% |
How has branded search for Fetch and Rakuten changed worldwide over the last 12 months?
3 findings
- Fetch was ahead of Rakuten in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Fetch’s share of searches among cashback platforms worldwide moved from 2% to 2.5%, and its estimated monthly branded searches moved from 49.5K to 40.5K.
- Across the 12 months ending October 2026, Rakuten’s share of searches among cashback platforms worldwide held steady at 0.4%, and its estimated monthly branded searches moved from 9.9K to 6.6K.
How did search popularity change for cashback platforms worldwide in October 2026?
2 changes
How are Fetch’s and Rakuten’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Fetch’s and Rakuten’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among cashback platforms
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