Brandwave

How popular isCapital One Shopping?

In October 2026, people searched for Capital One Shopping by name about 302,000 times worldwide, a 20.2% increase from the previous year. These searches made up 18.4% of all global cashback platform searches, placing Capital One Shopping third out of eight platforms. When we asked both ChatGPT and Google AI Overviews about cashback platforms, Capital One Shopping appeared in three of the five answers and was the fourth most recommended of the eight.

Search and AI answers in October 2026

Capital One Shopping is the third most searched of 8 competitors and the fourth most recommended in the AI answers we collected.

  1. TopCashbackShare of searches 41.2%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  2. SwagbucksShare of searches 33.6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. Capital One ShoppingShare of searches 18.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  4. IbottaShare of searches 3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  5. FetchShare of searches 2.5%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th

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Top cashback platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Capital One Shopping was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Capital One Shopping is the fourth most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Rakuten1st
  2. TopCashback2nd
  3. Ibotta3rd
  4. Capital One Shopping4th
  5. Honey5th
  6. Fetch6th
  7. Swagbucks–
  8. BeFrugal–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • TopCashback5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Rakuten5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Ibotta4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Capital One Shopping3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Honey3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Fetch2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Swagbucks0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • BeFrugal0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about cashback platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

How often do people search for Capital One Shopping compared with other cashback platforms worldwide?

Capital One Shopping against cashback platforms worldwide, by month

Share of searches by month for TopCashback, Swagbucks, Capital One Shopping, Ibotta, Fetch. The figures are in the table below the chart.

View monthly share of searches table
MonthTopCashbackSwagbucksCapital One ShoppingIbottaFetchBeFrugalRakutenHoney
Nov 202549%33.1%9.9%4.4%2%1.1%0.4%0.14%
Dec 202541.3%41.3%10.1%3.1%2.5%1.1%0.33%0.33%
Jan 202637.6%45.7%9.2%3.4%2.8%0.83%0.25%0.3%
Feb 202636.7%44.9%11%3.3%2.7%0.81%0.36%0.16%
Mar 202640.4%40.4%12.1%3%2.4%1.1%0.4%0.14%
Apr 202635.8%43.8%13.1%3.2%2.6%0.96%0.35%0.19%
May 202635.6%43.5%13%3.9%2.6%0.96%0.29%0.13%
Jun 202639.5%39.5%14.4%2.9%2.4%0.87%0.32%0.11%
Jul 202638.2%38.2%17.1%2.8%2.3%0.84%0.37%0.11%
Aug 202636.8%36.8%20.1%2.7%2.2%0.81%0.36%0.29%
Sep 202639.5%32.3%21.6%2.9%2.4%0.87%0.26%0.17%
Oct 202641.2%33.6%18.4%3%2.5%0.74%0.4%0.12%

  1. 1.TopCashback

    41.2%

    Held 1st. 673K estimated branded searches, 0% vs prior month. Share +1.7 points.

  2. 2.Swagbucks

    33.6%

    Held 2nd. 550K estimated branded searches, 0% vs prior month. Share +1.4 points.

  3. 3.Capital One Shopping

    18.4%

    Held 3rd. 301K estimated branded searches, -18.2% vs prior month. Share -3.2 points.

  4. 4.Ibotta

    3%

    Held 4th. 49.5K estimated branded searches, 0% vs prior month. Share +0.1 points.

  5. 5.Fetch

    2.5%

    Held 5th. 40.5K estimated branded searches, 0% vs prior month. Share +0.1 points.

  6. 6.BeFrugal

    0.74%

    Held 6th. 12.1K estimated branded searches, -18.2% vs prior month. Share -0.1 points.

  7. 7.Rakuten

    0.4%

    Held 7th. 6.6K estimated branded searches, +50% vs prior month. Share +0.1 points.

  8. 8.Honey

    0.12%

    Held 8th. 1.9K estimated branded searches, -34.5% vs prior month. Share -0.1 points.

Compare popularity between Capital One Shopping and its closest rivals

Every comparison with Capital One Shopping

11 comparisons

How has branded search demand for Capital One Shopping changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for Capital One Shopping worldwide rose from 251K to 302K.
  • Across the 12 months ending October 2026, Capital One Shopping’s share of searches among cashback platforms worldwide increased from 9.9% to 18.4%.
  • Across the 12 months ending October 2026, Capital One Shopping’s share of searches among cashback platforms worldwide peaked at 21.6% in September 2026 and was lowest at 9.2% in January 2026.

How did search popularity change for cashback platforms worldwide in October 2026?

6 changes

  1. In October 2026, TopCashback gained share of searches among cashback platforms worldwide, from 39.5% to 41.2%.

  2. In October 2026, Swagbucks gained share of searches among cashback platforms worldwide, from 32.3% to 33.6%.

  3. In October 2026, Capital One Shopping lost share of searches among cashback platforms worldwide, from 21.6% to 18.4%.

  4. Estimated monthly branded searches for BeFrugal worldwide fell 55.4% over 12 measured months, from 27.1K to 12.1K in October 2026.

  5. Estimated monthly branded searches for Ibotta worldwide fell 55% over 12 measured months, from 110K to 49.5K in October 2026.

  6. Estimated monthly branded searches for Honey worldwide fell 47.2% over 12 measured months, from 3.6K to 1.9K in October 2026.

How are Capital One Shopping’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Capital One Shopping’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • capital one shopping
  • capital one shopping browser extension

Do you work for Capital One Shopping? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Capital One Shopping compete?

Capital One Shopping is ranked by how often people search for it in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Cashback platforms3rd of 818.4%Shown above
Coupon browser extensions6th of 70.78%Show ranking
Creator with pink hair and a pink jacket

Is Capital One Shopping your brand?

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