Capital One Shopping vs Ibotta:Which is more popular?
In October 2026, Capital One Shopping had more branded searches than Ibotta among cashback platforms worldwide. Capital One Shopping had about 301,000 branded searches, while Ibotta had 49,500. Capital One Shopping made up 18.4% of all cashback platform searches we track, and Ibotta accounted for 3%. When we asked ChatGPT and Google AI Overviews about cashback platforms, Ibotta appeared in four of the five answers and Capital One Shopping in three. Ibotta was mentioned before Capital One Shopping in three out of five answers.
Who do people search for more?
Capital One Shopping, about 6 searches for every 1 for Ibotta
Who does AI mention more?
Ibotta, mentioned in 4 of 5 answers, Capital One Shopping in 3
Who does AI recommend more?
Ibotta, named ahead of Capital One Shopping in 3 of 5 answers
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Top cashback platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Ibotta was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Capital One Shopping was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Ibotta was listed before Capital One Shopping in three out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Rakuten1st
TopCashback2nd- Ibotta3rd
- Capital One Shopping4th
Honey5th
Fetch6th
Swagbucks–
BeFrugal–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- TopCashback5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Rakuten5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Ibotta4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Capital One Shopping3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Honey3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Fetch2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Swagbucks0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- BeFrugal0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about cashback platforms
5 answers
Asked ChatGPT
“Which cashback platform should I use?”
Asked ChatGPT
“What are the best cashback platforms?”
Asked ChatGPT
“What's the best cashback platform for online shopping?”
Searched Google, AI Overview
“best cashback app”
Searched Google, AI Overview
“cashback website”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Capital One Shopping or Ibotta more popular in search?
This chart shows how often people search Google for Capital One Shopping and Ibotta by name. Each line represents a brand's share of searches for all eight cashback platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Capital One Shopping, Ibotta. The figures are in the table below the chart.
View monthly share of searches table
| Month | TopCashback | Swagbucks | Capital One Shopping | Ibotta | Fetch | BeFrugal | Rakuten | Honey |
|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 49% | 33.1% | 9.9% | 4.4% | 2% | 1.1% | 0.4% | 0.14% |
| Dec 2025 | 41.3% | 41.3% | 10.1% | 3.1% | 2.5% | 1.1% | 0.33% | 0.33% |
| Jan 2026 | 37.6% | 45.7% | 9.2% | 3.4% | 2.8% | 0.83% | 0.25% | 0.3% |
| Feb 2026 | 36.7% | 44.9% | 11% | 3.3% | 2.7% | 0.81% | 0.36% | 0.16% |
| Mar 2026 | 40.4% | 40.4% | 12.1% | 3% | 2.4% | 1.1% | 0.4% | 0.14% |
| Apr 2026 | 35.8% | 43.8% | 13.1% | 3.2% | 2.6% | 0.96% | 0.35% | 0.19% |
| May 2026 | 35.6% | 43.5% | 13% | 3.9% | 2.6% | 0.96% | 0.29% | 0.13% |
| Jun 2026 | 39.5% | 39.5% | 14.4% | 2.9% | 2.4% | 0.87% | 0.32% | 0.11% |
| Jul 2026 | 38.2% | 38.2% | 17.1% | 2.8% | 2.3% | 0.84% | 0.37% | 0.11% |
| Aug 2026 | 36.8% | 36.8% | 20.1% | 2.7% | 2.2% | 0.81% | 0.36% | 0.29% |
| Sep 2026 | 39.5% | 32.3% | 21.6% | 2.9% | 2.4% | 0.87% | 0.26% | 0.17% |
| Oct 2026 | 41.2% | 33.6% | 18.4% | 3% | 2.5% | 0.74% | 0.4% | 0.12% |
How has branded search for Capital One Shopping and Ibotta changed worldwide over the last 12 months?
3 findings
- Capital One Shopping was ahead of Ibotta in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Capital One Shopping’s share of searches among cashback platforms worldwide moved from 9.9% to 18.4%, and its estimated monthly branded searches moved from 246K to 301K.
- Across the 12 months ending October 2026, Ibotta’s share of searches among cashback platforms worldwide moved from 4.4% to 3%, and its estimated monthly branded searches moved from 110K to 49.5K.
How did search popularity change for cashback platforms worldwide in October 2026?
2 changes
In October 2026, Capital One Shopping lost share of searches among cashback platforms worldwide, from 21.6% to 18.4%.
Estimated monthly branded searches for Ibotta worldwide fell 55% over 12 measured months, from 110K to 49.5K in October 2026.
How are Capital One Shopping’s and Ibotta’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Capital One Shopping’s and Ibotta’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Capital One Shopping
1 branded search term
- capital one shopping
Ibotta
1 branded search term
- ibotta
Other head-to-heads among cashback platforms
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