Capital One Shopping vs TopCashback:Which is more popular?
In October 2026, TopCashback had more branded searches than Capital One Shopping among cashback platforms worldwide. TopCashback had about 673,000 branded searches, while Capital One Shopping had 301,000. TopCashback made up 41.2% of all cashback platform searches we track, and Capital One Shopping accounted for 18.4%. When we asked ChatGPT and Google AI Overviews about cashback platforms, TopCashback appeared in all five answers and Capital One Shopping in three. TopCashback was mentioned before Capital One Shopping in every answer.
Who do people search for more?
TopCashback, about 2 searches for every 1 for Capital One Shopping
Who does AI mention more?
TopCashback, mentioned in every answer we collected
Who does AI recommend more?
TopCashback, named ahead of Capital One Shopping in every answer
Follow Capital One Shopping vs TopCashback and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top cashback platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, TopCashback appeared in all five answers. Capital One Shopping was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. TopCashback was listed before Capital One Shopping in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Rakuten1st- TopCashback2nd
Ibotta3rd
Capital One Shopping4th
Honey5th
Fetch6th
Swagbucks–
BeFrugal–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- TopCashback5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Rakuten5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Ibotta4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Capital One Shopping3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Honey3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Fetch2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Swagbucks0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- BeFrugal0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about cashback platforms
5 answers
Asked ChatGPT
“Which cashback platform should I use?”
Asked ChatGPT
“What are the best cashback platforms?”
Asked ChatGPT
“What's the best cashback platform for online shopping?”
Searched Google, AI Overview
“best cashback app”
Searched Google, AI Overview
“cashback website”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Capital One Shopping or TopCashback more popular in search?
This chart shows how often people search Google for Capital One Shopping and TopCashback by name. Each line represents a brand's share of searches for all eight cashback platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for TopCashback, Capital One Shopping. The figures are in the table below the chart.
View monthly share of searches table
| Month | TopCashback | Swagbucks | Capital One Shopping | Ibotta | Fetch | BeFrugal | Rakuten | Honey |
|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 49% | 33.1% | 9.9% | 4.4% | 2% | 1.1% | 0.4% | 0.14% |
| Dec 2025 | 41.3% | 41.3% | 10.1% | 3.1% | 2.5% | 1.1% | 0.33% | 0.33% |
| Jan 2026 | 37.6% | 45.7% | 9.2% | 3.4% | 2.8% | 0.83% | 0.25% | 0.3% |
| Feb 2026 | 36.7% | 44.9% | 11% | 3.3% | 2.7% | 0.81% | 0.36% | 0.16% |
| Mar 2026 | 40.4% | 40.4% | 12.1% | 3% | 2.4% | 1.1% | 0.4% | 0.14% |
| Apr 2026 | 35.8% | 43.8% | 13.1% | 3.2% | 2.6% | 0.96% | 0.35% | 0.19% |
| May 2026 | 35.6% | 43.5% | 13% | 3.9% | 2.6% | 0.96% | 0.29% | 0.13% |
| Jun 2026 | 39.5% | 39.5% | 14.4% | 2.9% | 2.4% | 0.87% | 0.32% | 0.11% |
| Jul 2026 | 38.2% | 38.2% | 17.1% | 2.8% | 2.3% | 0.84% | 0.37% | 0.11% |
| Aug 2026 | 36.8% | 36.8% | 20.1% | 2.7% | 2.2% | 0.81% | 0.36% | 0.29% |
| Sep 2026 | 39.5% | 32.3% | 21.6% | 2.9% | 2.4% | 0.87% | 0.26% | 0.17% |
| Oct 2026 | 41.2% | 33.6% | 18.4% | 3% | 2.5% | 0.74% | 0.4% | 0.12% |
How has branded search for Capital One Shopping and TopCashback changed worldwide over the last 12 months?
3 findings
- TopCashback was ahead of Capital One Shopping in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Capital One Shopping’s share of searches among cashback platforms worldwide moved from 9.9% to 18.4%, and its estimated monthly branded searches moved from 246K to 301K.
- Across the 12 months ending October 2026, TopCashback’s share of searches among cashback platforms worldwide moved from 49% to 41.2%, and its estimated monthly branded searches moved from 1.2M to 673K.
How did search popularity change for cashback platforms worldwide in October 2026?
2 changes
In October 2026, TopCashback gained share of searches among cashback platforms worldwide, from 39.5% to 41.2%.
In October 2026, Capital One Shopping lost share of searches among cashback platforms worldwide, from 21.6% to 18.4%.
How are Capital One Shopping’s and TopCashback’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Capital One Shopping’s and TopCashback’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Capital One Shopping
1 branded search term
- capital one shopping
TopCashback
1 branded search term
- topcashback
Other head-to-heads among cashback platforms
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.