Brandwave

Ibotta vs TopCashback:Which is more popular?

In October 2026, TopCashback had more branded searches than Ibotta among cashback platforms worldwide. TopCashback had about 673,000 branded searches, while Ibotta had 49,500. TopCashback made up 41.2% of all cashback platform searches we track, and Ibotta accounted for 3%. When we asked ChatGPT and Google AI Overviews about cashback platforms, TopCashback appeared in all five answers and Ibotta in four. TopCashback was mentioned before Ibotta in every answer.

Among cashback platforms worldwide in October 2026

Who do people search for more?

TopCashback, about 14 searches for every 1 for Ibotta

TopCashback 673K searchesIbotta 49.5K searches

Who does AI mention more?

TopCashback, mentioned in every answer we collected

TopCashback in 5 of 5Ibotta in 4 of 5

Who does AI recommend more?

TopCashback, named ahead of Ibotta in every answer

TopCashback first in 5Ibotta never first

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Top cashback platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, TopCashback appeared in all five answers. Ibotta was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. TopCashback was listed before Ibotta in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Rakuten1st
  2. TopCashback2nd
  3. Ibotta3rd
  4. Capital One Shopping4th
  5. Honey5th
  6. Fetch6th
  7. Swagbucks–
  8. BeFrugal–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • TopCashback5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Rakuten5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Ibotta4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Capital One Shopping3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Honey3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Fetch2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Swagbucks0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • BeFrugal0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about cashback platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Ibotta or TopCashback more popular in search?

This chart shows how often people search Google for Ibotta and TopCashback by name. Each line represents a brand's share of searches for all eight cashback platforms we track, month by month, from English-language searches worldwide.

Ibotta and TopCashback among cashback platforms worldwide, by month

Share of searches by month for TopCashback, Ibotta. The figures are in the table below the chart.

View monthly share of searches table
MonthTopCashbackSwagbucksCapital One ShoppingIbottaFetchBeFrugalRakutenHoney
Nov 202549%33.1%9.9%4.4%2%1.1%0.4%0.14%
Dec 202541.3%41.3%10.1%3.1%2.5%1.1%0.33%0.33%
Jan 202637.6%45.7%9.2%3.4%2.8%0.83%0.25%0.3%
Feb 202636.7%44.9%11%3.3%2.7%0.81%0.36%0.16%
Mar 202640.4%40.4%12.1%3%2.4%1.1%0.4%0.14%
Apr 202635.8%43.8%13.1%3.2%2.6%0.96%0.35%0.19%
May 202635.6%43.5%13%3.9%2.6%0.96%0.29%0.13%
Jun 202639.5%39.5%14.4%2.9%2.4%0.87%0.32%0.11%
Jul 202638.2%38.2%17.1%2.8%2.3%0.84%0.37%0.11%
Aug 202636.8%36.8%20.1%2.7%2.2%0.81%0.36%0.29%
Sep 202639.5%32.3%21.6%2.9%2.4%0.87%0.26%0.17%
Oct 202641.2%33.6%18.4%3%2.5%0.74%0.4%0.12%

How has branded search for Ibotta and TopCashback changed worldwide over the last 12 months?

3 findings
  • TopCashback was ahead of Ibotta in every measured month of the 12 months ending October 2026.
  • Across the 12 months ending October 2026, Ibotta’s share of searches among cashback platforms worldwide moved from 4.4% to 3%, and its estimated monthly branded searches moved from 110K to 49.5K.
  • Across the 12 months ending October 2026, TopCashback’s share of searches among cashback platforms worldwide moved from 49% to 41.2%, and its estimated monthly branded searches moved from 1.2M to 673K.

How did search popularity change for cashback platforms worldwide in October 2026?

2 changes

  1. In October 2026, TopCashback gained share of searches among cashback platforms worldwide, from 39.5% to 41.2%.

  2. Estimated monthly branded searches for Ibotta worldwide fell 55% over 12 measured months, from 110K to 49.5K in October 2026.

How are Ibotta’s and TopCashback’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Ibotta’s and TopCashback’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Ibotta

1 branded search term

  • ibotta

TopCashback

1 branded search term

  • topcashback

How the Brand Demand Index is measured

Other head-to-heads among cashback platforms

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