Brandwave

Feefo vs Okendo:Which is more popular?

In September 2026, Feefo had more branded searches than Okendo among customer review platforms worldwide. Feefo had about 8,100 branded searches, while Okendo had 6,600. Feefo made up 0.24% of all customer review platform searches we track, and Okendo accounted for 0.2%. When we asked ChatGPT and Google AI Overviews about customer review platforms, neither Feefo nor Okendo appeared in any of the five answers.

Among customer review platforms worldwide in September 2026

Who do people search for more?

Feefo, about 23% more searches than Okendo

Feefo 8.1K searchesOkendo 6.6K searches

Who does AI mention more?

Both were mentioned in 0 of 5 answers.

Feefo in 0 of 5Okendo in 0 of 5

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Top customer review platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, neither Feefo nor Okendo showed up in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Trustpilot1st
  2. Birdeye2nd
  3. G23rd
  4. Capterra4th
  5. Reviews.io5th
  6. Judge.me6th
  7. Yotpo7th
  8. Feefo–
  9. Okendo–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Trustpilot5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • G23 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Birdeye3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Capterra3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Judge.me2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Reviews.io2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Yotpo1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Feefo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Okendo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about customer review platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Feefo or Okendo more popular in search?

This chart shows how often people search Google for Feefo and Okendo by name. Each line represents a brand's share of searches for all nine customer review platforms we track, month by month, from English-language searches worldwide.

Feefo and Okendo among customer review platforms worldwide, by month

Share of searches by month for Feefo, Okendo. The figures are in the table below the chart.

View monthly share of searches table
MonthTrustpilotG2BirdeyeCapterraYotpoJudge.meFeefoOkendoReviews.io
Oct 202583.6%11.5%1.8%1.2%0.83%0.37%0.3%0.2%0.16%
Nov 202588.1%8.1%1.6%0.87%0.58%0.26%0.26%0.14%0.12%
Dec 202586.1%9.7%1.6%1%0.7%0.38%0.25%0.17%0.11%
Jan 202687.8%8.1%1.6%1.1%0.58%0.32%0.26%0.17%0.12%
Feb 202687.3%8.1%1.9%1.1%0.71%0.39%0.26%0.17%0.14%
Mar 202681.8%11.2%4%1.2%0.66%0.36%0.36%0.2%0.13%
Apr 202684%11.6%1.5%1.2%0.68%0.37%0.25%0.2%0.11%
May 202681.7%13.8%1.8%1.2%0.66%0.36%0.2%0.2%0.11%
Jun 202682%13.7%1.5%1.2%0.66%0.36%0.24%0.2%0.13%
Jul 202682%13.7%1.5%1.2%0.66%0.36%0.2%0.2%0.13%
Aug 202684.3%11.6%1.5%1%0.56%0.37%0.25%0.25%0.11%
Sep 202681.5%13.6%2.2%1.2%0.54%0.36%0.24%0.2%0.11%

How has the Feefo and Okendo comparison changed over the last 12 months?

3 findings
  • Feefo was ahead of Okendo in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Feefo’s share of searches among customer review platforms worldwide moved from 0.3% to 0.24%, and its estimated monthly branded searches moved from 9.9K to 8.1K.
  • Across the 12 months ending September 2026, Okendo’s share of searches among customer review platforms worldwide held steady at 0.2%, and its estimated monthly branded searches held steady at 6.6K.

How did search popularity change for customer review platforms worldwide in September 2026?

1 change

  1. Estimated monthly branded searches for Feefo worldwide fell 18.2% over 12 measured months, from 9.9K to 8.1K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Feefo’s and Okendo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Feefo

1 branded search term

  • feefo

Okendo

1 branded search term

  • okendo

How the Brand Demand Index is measured

Other head-to-heads among customer review platforms

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