Farberware vs Lakeland:Which is more popular?
In September 2026, Farberware had more branded searches than Lakeland among rolling pin brands worldwide. Farberware had about 27,100 branded searches, while Lakeland had 6,600. Farberware made up 10.6% of all rolling pin brand searches we track, and Lakeland accounted for 2.6%. When we asked ChatGPT and Google AI Overviews about rolling pin brands, Farberware appeared in two of the five answers and Lakeland in none.
Who do people search for more?
Farberware, about 4 searches for every 1 for Lakeland
Who does AI mention more?
Farberware, mentioned in 2 of 5 answers, Lakeland in 0
Who does AI recommend more?
Farberware, the only one of the two named
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Top rolling pin brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Farberware was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Lakeland did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- J.K. Adams1st
OXO2nd
Joseph Joseph3rd- Farberware4th
Lakeland–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- OXO3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- J.K. Adams3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Joseph Joseph2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Farberware2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Lakeland0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about rolling pin brands
5 answers
Asked ChatGPT
“Which rolling pin brand should I buy?”
Asked ChatGPT
“What are the best rolling pin brands?”
Asked ChatGPT
“What's the best rolling pin brand for baking dough?”
Searched Google, AI Overview
“wooden rolling pin”
Searched Google, AI Overview
“rolling pin”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Farberware or Lakeland more popular in search?
This chart shows how often people search Google for Farberware and Lakeland by name. Each line represents a brand's share of searches for all five rolling pin brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Farberware, Lakeland. The figures are in the table below the chart.
View monthly share of searches table
| Month | Joseph Joseph | OXO | Farberware | Lakeland | J.K. Adams |
|---|---|---|---|---|---|
| Oct 2025 | 43.6% | 43.6% | 8.8% | 3.2% | 0.78% |
| Nov 2025 | 43.3% | 43.3% | 8.7% | 3.9% | 0.76% |
| Dec 2025 | 46.3% | 37.9% | 11.4% | 3.4% | 1% |
| Jan 2026 | 47.5% | 38.8% | 9.5% | 3.5% | 0.69% |
| Feb 2026 | 47.6% | 38.8% | 9.6% | 3.5% | 0.56% |
| Mar 2026 | 48.2% | 39.2% | 9.7% | 2.4% | 0.57% |
| Apr 2026 | 48.2% | 39.2% | 9.7% | 2.4% | 0.57% |
| May 2026 | 43.2% | 43.2% | 10.7% | 2.1% | 0.75% |
| Jun 2026 | 44.1% | 44.1% | 8.9% | 2.2% | 0.64% |
| Jul 2026 | 43.2% | 43.2% | 10.7% | 2.1% | 0.75% |
| Aug 2026 | 48.1% | 39.2% | 9.7% | 2.4% | 0.68% |
| Sep 2026 | 43% | 43% | 10.6% | 2.6% | 0.74% |
How has the Farberware and Lakeland comparison changed over the last 12 months?
3 findings
- Farberware was ahead of Lakeland in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Farberware’s share of searches among rolling pin brands worldwide moved from 8.8% to 10.6%, and its estimated monthly branded searches held steady at 27.1K.
- Across the 12 months ending September 2026, Lakeland’s share of searches among rolling pin brands worldwide moved from 3.2% to 2.6%, and its estimated monthly branded searches moved from 9.9K to 6.6K.
How did search popularity change for rolling pin brands worldwide in September 2026?
2 changes
In September 2026, Farberware gained share of searches among rolling pin brands worldwide, from 9.7% to 10.6%.
Estimated monthly branded searches for Lakeland worldwide fell 33.3% over 12 measured months, from 9.9K to 6.6K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Farberware’s and Lakeland’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Farberware
1 branded search term
- farberware
Lakeland
1 branded search term
- lakeland uk
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