Brandwave

Exide vs GS Yuasa:Which is more popular by branded search?

In August 2026, Exide had more branded searches than GS Yuasa among car battery brands worldwide. Exide was estimated to have 201K branded searches compared to GS Yuasa’s 6.6K, and held a 39.4% Share of Search versus GS Yuasa’s 1.3%. These are worldwide searches for English-language branded terms.

Share of Search among car battery brands worldwide in August 2026Which is more popular in search, Exide or GS Yuasa?
Exide39.4%201K searches
vs
GS Yuasa1.3%6.6K searches

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Which is more popular in search, Exide or GS Yuasa?

Compare the car battery brands drivers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Exide and GS Yuasa among car battery brands worldwide, by month

Share of Search by month for Exide, GS Yuasa. The figures are in the table below the chart.

View monthly share of search table
MonthBoschExideOptimaVartaOdyssey BatteryGS Yuasa
Oct 202540.1%38.8%7.8%5.2%5.7%2.3%
Nov 202538.9%37.5%9.2%6.2%6.7%1.5%
Dec 202539%37.6%9.2%6.2%6.7%1.2%
Jan 202638.4%36.9%9.1%6.1%8.1%1.5%
Feb 202637.8%36.2%8.9%6%9.7%1.4%
Mar 202638.3%37%9.1%6.1%8.1%1.5%
Apr 202636.5%42.9%7.1%5.8%6.3%1.4%
May 202636.6%43%7.1%5.8%6.3%1.2%
Jun 202633.3%48.1%6.5%5.3%5.8%1.1%
Jul 202632.9%47.5%6.4%6.4%5.7%1%
Aug 202640.5%39.4%6.5%6.5%5.8%1.3%
Sep 2026——————

How has the Exide and GS Yuasa comparison changed over the last 12 months?

  • Exide was ahead of GS Yuasa in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Exide’s estimated Share of Search among car battery brands worldwide moved from 38.8% to 39.4%, and its estimated monthly branded searches held steady at 201K.
  • Across the 11 months ending August 2026, GS Yuasa’s estimated Share of Search among car battery brands worldwide moved from 2.3% to 1.3%, and its estimated monthly branded searches moved from 12.1K to 6.6K.

How did search popularity change for car battery brands worldwide in August 2026?

  1. In August 2026, Bosch overtook Exide to take the highest estimated Share of Search among car battery brands worldwide, at 40.5%.

  2. In August 2026, Exide lost estimated Share of Search among car battery brands worldwide, from 47.5% to 39.4%.

  3. Estimated monthly branded searches for GS Yuasa worldwide fell 45.5% over 11 measured months, from 12.1K to 6.6K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Exide’s and GS Yuasa’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Exide

1 branded search term

  • exide batteries

GS Yuasa

1 branded search term

  • gs yuasa

How the Brand Demand Index is measured

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