Brandwave

Exacompta vs Rhodia:Which is more popular?

In October 2026, Rhodia had more branded searches than Exacompta among stationery worldwide. Rhodia had about 22,200 branded searches, while Exacompta had 12,100. Rhodia made up 2.8% of all stationery searches we track, and Exacompta accounted for 1.5%. When we asked ChatGPT and Google AI Overviews about stationery, Rhodia appeared in two of the five answers and Exacompta in none.

Among stationery worldwide in October 2026

Who do people search for more?

Rhodia, about 83% more searches than Exacompta

Rhodia 22.2K searchesExacompta 12.1K searches

Who does AI mention more?

Rhodia, mentioned in 2 of 5 answers, Exacompta in 0

Rhodia in 2 of 5Exacompta in 0 of 5

Who does AI recommend more?

Rhodia, the only one of the two named

Rhodia first in 2Exacompta never named

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Top stationery in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Rhodia was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Exacompta did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Muji1st
  2. Leuchtturm19172nd
  3. Midori2nd
  4. BIC4th
  5. Staedtler5th
  6. Rhodia5th
  7. Moleskine–
  8. Sharpie–
  9. Paper Mate–
  10. Exacompta–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Muji4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Leuchtturm19173 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Midori2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Rhodia2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • BIC1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Staedtler1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Moleskine0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sharpie0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Paper Mate0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Exacompta0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about stationery

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Exacompta or Rhodia more popular in search?

This chart shows how often people search Google for Exacompta and Rhodia by name. Each line represents a brand's share of searches for all ten stationery we track, month by month, from English-language searches worldwide.

Exacompta and Rhodia among stationery worldwide, by month

Share of searches by month for Rhodia, Exacompta. The figures are in the table below the chart.

View monthly share of searches table
MonthMoleskineSharpieLeuchtturm1917BICStaedtlerMujiMidoriPaper MateRhodiaExacompta
Nov 202530%20.1%13.4%6.1%9%9%3.9%4%2.7%1.8%
Dec 202532.4%17.8%17.8%4.4%8%8%4.3%3.6%2.4%1.3%
Jan 202627.3%18.3%18.3%5.6%10%6.7%5.1%4.5%2.5%1.6%
Feb 202624.9%20.4%13.7%7.6%11.2%7.5%4.1%6.1%2.7%1.8%
Mar 202622.9%27.9%10.3%7%10.3%8.4%3.9%4.6%3.1%1.7%
Apr 202625.2%25.2%11.3%7.7%9.3%7.6%4.3%5.1%2.8%1.5%
May 202625.6%25.6%11.5%7.8%9.4%7.7%3.9%4.2%2.8%1.5%
Jun 202627.2%22.3%12.2%6.8%10%8.2%3.9%4.5%3%2%
Jul 202626%21.3%14.3%6.5%9.6%7.8%4.5%5.2%2.9%1.9%
Aug 202624.8%20.3%13.6%7.6%9.1%9.1%4.9%6.1%2.7%1.8%
Sep 202626.1%21.4%11.7%7.9%9.6%7.9%5.3%5.3%2.9%1.9%
Oct 202625.4%20.8%13.9%9.4%9.3%7.6%5%4.2%2.8%1.5%

How has branded search for Exacompta and Rhodia changed worldwide over the last 12 months?

3 findings
  • Rhodia was ahead of Exacompta in every measured month of the 12 months ending October 2026.
  • Across the 12 months ending October 2026, Exacompta’s share of searches among stationery worldwide moved from 1.8% to 1.5%, and its estimated monthly branded searches moved from 14.8K to 12.1K.
  • Across the 12 months ending October 2026, Rhodia’s share of searches among stationery worldwide moved from 2.7% to 2.8%, and its estimated monthly branded searches held steady at 22.2K.

How did search popularity change for stationery worldwide in October 2026?

1 change
  1. Estimated monthly branded searches for Exacompta worldwide fell 18.2% over 12 measured months, from 14.8K to 12.1K in October 2026.

How are Exacompta’s and Rhodia’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Exacompta’s and Rhodia’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Exacompta

1 branded search term

  • exacompta

Rhodia

1 branded search term

  • rhodia

How the Brand Demand Index is measured

Other head-to-heads among stationery

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