Brandwave

Even Realities vs Rokid:Which is more popular?

In September 2026, Even Realities had more branded searches than Rokid among smart glasses brands worldwide. Even Realities had about 74,000 branded searches, while Rokid had 49,500. Even Realities made up 2.6% of all smart glasses brand searches we track, and Rokid accounted for 1.7%. When we asked ChatGPT and Google AI Overviews about smart glasses brands, Even Realities appeared in three of the five answers and Rokid in none.

Among smart glasses brands worldwide in September 2026

Who do people search for more?

Even Realities, about 49% more searches than Rokid

Even Realities 74K searchesRokid 49.5K searches

Who does AI mention more?

Even Realities, mentioned in 3 of 5 answers, Rokid in 0

Even Realities in 3 of 5Rokid in 0 of 5

Who does AI recommend more?

Even Realities, the only one of the two named

Even Realities first in 3Rokid never named

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Top smart glasses brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Even Realities was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Rokid did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Ray-Ban1st
  2. VITURE2nd
  3. Even Realities3rd
  4. XREAL4th
  5. Rokid–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Ray-Ban5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • VITURE4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Even Realities3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • XREAL1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Rokid0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about smart glasses brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.

Is Even Realities or Rokid more popular in search?

This chart shows how often people search Google for Even Realities and Rokid by name. Each line represents a brand's share of searches for all five smart glasses brands we track, month by month, from English-language searches worldwide.

Even Realities and Rokid among smart glasses brands worldwide, by month

Share of searches by month for Even Realities, Rokid. The figures are in the table below the chart.

View monthly share of searches table
MonthRay-BanVITUREEven RealitiesXREALRokid
Oct 202592.6%1.8%0.55%2.7%2.2%
Nov 202592.3%2%1.3%2.4%2%
Dec 202593.8%1.9%0.83%2.3%1.2%
Jan 202689.4%2.2%1.4%4.8%2.2%
Feb 202691.5%2%1.4%3.1%2%
Mar 202691.2%1.9%1.6%2.9%2.4%
Apr 202692%1.8%1.2%2.7%2.2%
May 202692.5%1.6%1.3%3%1.6%
Jun 202694.1%1.1%0.94%2.1%1.7%
Jul 202692.7%1.4%2.1%2.5%1.4%
Aug 202691.2%2%2%2.9%2%
Sep 202680.4%12.7%2.6%2.6%1.7%

How has the Even Realities and Rokid comparison changed over the last 12 months?

3 findings
  • The lead changed hands once in the 12 months ending September 2026: Even Realities took it in July 2026.
  • Across the 12 months ending September 2026, Even Realities’ share of searches among smart glasses brands worldwide moved from 0.55% to 2.6%, and its estimated monthly branded searches moved from 14.8K to 74K.
  • Across the 12 months ending September 2026, Rokid’s share of searches among smart glasses brands worldwide moved from 2.2% to 1.7%, and its estimated monthly branded searches moved from 60.5K to 49.5K.

How did search popularity change for smart glasses brands worldwide in September 2026?

3 changes

  1. In September 2026, VITURE overtook XREAL and 2 others to rank 2nd among smart glasses brands worldwide, with 12.7% of the searches.

  2. In September 2026, Even Realities gained share of searches among smart glasses brands worldwide, from 2% to 2.6%.

  3. Estimated monthly branded searches for Rokid worldwide fell 18.2% over 12 measured months, from 60.5K to 49.5K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Even Realities’ and Rokid’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Even Realities

1 branded search term

  • even realities

Rokid

1 branded search term

  • rokid glasses

How the Brand Demand Index is measured

Other head-to-heads among smart glasses brands

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