Esschert vs WaterHog:Which is more popular?
In September 2026, WaterHog had more branded searches than Esschert among door mat brands worldwide. WaterHog had about 9,900 branded searches, while Esschert had 880. WaterHog made up 17.8% of all door mat brand searches we track, and Esschert accounted for 1.6%. When we asked ChatGPT and Google AI Overviews about door mat brands, WaterHog appeared in three of the five answers and Esschert in none.
Who do people search for more?
WaterHog, about 11 searches for every 1 for Esschert
Who does AI mention more?
WaterHog, mentioned in 3 of 5 answers, Esschert in 0
Who does AI recommend more?
WaterHog, the only one of the two named
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Top door mat brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, WaterHog was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Esschert did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Gorilla Grip3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers- WaterHog3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Entryways3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers- JVL0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Apache Mills0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Notrax0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Esschert0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Muddle Mat0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Dirt Stopper0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about door mat brands
5 answers
Asked ChatGPT
“Which door mat brand should I buy?”
Asked ChatGPT
“What are the best door mat brands?”
Asked ChatGPT
“What's the best door mat brand for a front door?”
Searched Google, AI Overview
“outdoor door mat”
Searched Google, AI Overview
“coir door mat”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Esschert or WaterHog more popular in search?
This chart shows how often people search Google for Esschert and WaterHog by name. Each line represents a brand's share of searches for all nine door mat brands we track, month by month, from English-language searches worldwide.
Share of searches by month for WaterHog, Esschert. The figures are in the table below the chart.
View monthly share of searches table
| Month | Gorilla Grip | JVL | WaterHog | Apache Mills | Entryways | Notrax | Esschert | Muddle Mat | Dirt Stopper |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 46.3% | 30.9% | 13.8% | 2.2% | 1.9% | 2.7% | 1.5% | 0.55% | 0.05% |
| Nov 2025 | 40.2% | 32.8% | 17.9% | 1.8% | 2.5% | 2.4% | 1.6% | 0.71% | 0.04% |
| Dec 2025 | 40.1% | 32.7% | 17.9% | 1.8% | 3.5% | 1.8% | 1.6% | 0.58% | 0.05% |
| Jan 2026 | 39.5% | 32.2% | 17.6% | 2.9% | 3% | 2.3% | 1.8% | 0.57% | 0.05% |
| Feb 2026 | 34.7% | 34.7% | 19% | 2.5% | 4.3% | 2.5% | 1.7% | 0.75% | 0.06% |
| Mar 2026 | 34.4% | 34.4% | 18.8% | 2.5% | 3.8% | 3% | 2.5% | 0.49% | 0.06% |
| Apr 2026 | 32.5% | 39.9% | 17.8% | 2.3% | 2.4% | 2.3% | 2.3% | 0.31% | 0.09% |
| May 2026 | 32.5% | 39.9% | 17.8% | 2.3% | 2.4% | 2.3% | 2.3% | 0.31% | 0.07% |
| Jun 2026 | 42% | 34.4% | 15.3% | 2% | 2.5% | 2% | 1.5% | 0.17% | 0.06% |
| Jul 2026 | 37.3% | 37.3% | 16.6% | 2.7% | 2% | 2.2% | 1.7% | 0.18% | 0.08% |
| Aug 2026 | 38.4% | 31.3% | 20.9% | 2.8% | 2.4% | 2.2% | 1.5% | 0.29% | 0.07% |
| Sep 2026 | 39.9% | 32.5% | 17.8% | 2.9% | 2.5% | 2.3% | 1.6% | 0.47% | 0.13% |
How has the Esschert and WaterHog comparison changed over the last 12 months?
3 findings
- WaterHog was ahead of Esschert in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Esschert’s share of searches among door mat brands worldwide moved from 1.5% to 1.6%, and its estimated monthly branded searches held steady at 880.
- Across the 12 months ending September 2026, WaterHog’s share of searches among door mat brands worldwide moved from 13.8% to 17.8%, and its estimated monthly branded searches moved from 8.1K to 9.9K.
How did search popularity change for door mat brands worldwide in September 2026?
1 change
In September 2026, WaterHog lost share of searches among door mat brands worldwide, from 20.9% to 17.8%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Esschert’s and WaterHog’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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