Apache Mills vs JVL:Which is searched more?
In August 2026, JVL had more branded searches than Apache Mills among door mat brands worldwide. JVL was estimated to have 18.1K branded searches compared to Apache Mills’ 1.6K, and held an 81.9% Share of Search versus Apache Mills’ 7.2%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Apache Mills or JVL?
Compare the door mat brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for JVL, Apache Mills. The figures are in the table below the chart.
View monthly share of search table
| Month | JVL | Apache Mills |
|---|---|---|
| Oct 2025 | 81.4% | 5.8% |
| Nov 2025 | 83.4% | 4.6% |
| Dec 2025 | 84.9% | 4.7% |
| Jan 2026 | 81% | 7.2% |
| Feb 2026 | 82.3% | 5.9% |
| Mar 2026 | 80.1% | 5.8% |
| Apr 2026 | 84.3% | 4.9% |
| May 2026 | 84.4% | 4.9% |
| Jun 2026 | 85.5% | 5% |
| Jul 2026 | 84.5% | 6.1% |
| Aug 2026 | 81.9% | 7.2% |
| Sep 2026 | — | — |
How has the Apache Mills and JVL comparison changed over the last 12 months?
3 findings
- JVL was ahead of Apache Mills in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Apache Mills’ estimated Share of Search among door mat brands worldwide moved from 5.8% to 7.2%, and its estimated monthly branded searches moved from 1.3K to 1.6K.
- Across the 11 months ending August 2026, JVL’s estimated Share of Search among door mat brands worldwide moved from 81.4% to 81.9%, and its estimated monthly branded searches held steady at 18.1K.
How did search popularity change for door mat brands worldwide in August 2026?
2 changes
In August 2026, Apache Mills gained estimated Share of Search among door mat brands worldwide, from 6.1% to 7.2%.
In August 2026, JVL lost estimated Share of Search among door mat brands worldwide, from 84.5% to 81.9%.
How each brand is measured
Brandwave collects information about searches that people make online using Apache Mills’ and JVL’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Apache Mills
1 branded search term
- apache mills
JVL
1 branded search term
- jvl
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.