Brandwave

Emtek vs Era:Which is more popular?

In September 2026, Emtek had more branded searches than Era among door handle brands worldwide. Emtek had about 33,100 branded searches, while Era had 350. Emtek made up 10.4% of all door handle brand searches we track, and Era accounted for 0.11%. When we asked ChatGPT and Google AI Overviews about door handle brands, Emtek appeared in four of the five answers and Era in none.

Among door handle brands worldwide in September 2026

Who do people search for more?

Emtek, about 95 searches for every 1 for Era

Emtek 33.1K searchesEra 350 searches

Who does AI mention more?

Emtek, mentioned in 4 of 5 answers, Era in 0

Emtek in 4 of 5Era in 0 of 5

Who does AI recommend more?

Emtek, the only one of the two named

Emtek first in 4Era never named

Follow Emtek vs Era and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top door handle brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Emtek was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Era did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Schlage1st
  2. Emtek2nd
  3. Baldwin3rd
  4. Kwikset4th
  5. Yale5th
  6. Carlisle Brass–
  7. Croydex–
  8. Union–
  9. Era–
  10. Gainsborough–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Schlage4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Emtek4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kwikset3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Baldwin3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Yale2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Carlisle Brass0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Croydex0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Union0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Era0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Gainsborough0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about door handle brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Emtek or Era more popular in search?

This chart shows how often people search Google for Emtek and Era by name. Each line represents a brand's share of searches for all ten door handle brands we track, month by month, from English-language searches worldwide.

Emtek and Era among door handle brands worldwide, by month

Share of searches by month for Emtek, Era. The figures are in the table below the chart.

View monthly share of searches table
MonthSchlageYaleEmtekKwiksetCarlisle BrassBaldwinCroydexUnionEraGainsborough
Oct 202537.6%30.9%10.8%13.2%2.6%2.2%2.2%0.31%0.11%0.16%
Nov 202537.8%32.8%9.9%12.1%2.4%2%2.4%0.32%0.1%0.14%
Dec 202539.3%32.5%9.8%12%2%1.6%2.4%0.36%0.1%0.09%
Jan 202640.2%30.2%11.1%11.1%2.2%2.2%2.2%0.36%0.1%0.11%
Feb 202644.1%28.5%10%10%2.4%2.4%2%0.39%0.09%0.14%
Mar 202645.3%28.8%8.7%10.6%2.1%2.1%1.7%0.37%0.1%0.15%
Apr 202647.9%27.5%9%9%2.2%2.2%1.5%0.39%0.1%0.11%
May 202647.3%27.7%9.1%9.1%2.2%2.2%1.5%0.65%0.09%0.13%
Jun 202649.9%25.5%8.4%10.2%2%2%1.4%0.34%0.07%0.1%
Jul 202646.4%27.5%9%11%2.2%1.8%1.5%0.38%0.08%0.13%
Aug 202641.2%33.1%8.9%10.9%2.2%1.8%1.4%0.42%0.07%0.13%
Sep 202639.2%33%10.4%10.4%2.5%2.1%1.7%0.44%0.11%0.1%

How has the Emtek and Era comparison changed over the last 12 months?

3 findings
  • Emtek was ahead of Era in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Emtek’s share of searches among door handle brands worldwide moved from 10.8% to 10.4%, and its estimated monthly branded searches moved from 40.5K to 33.1K.
  • Across the 12 months ending September 2026, Era’s share of searches among door handle brands worldwide held steady at 0.11%, and its estimated monthly branded searches moved from 430 to 350.

How did search popularity change for door handle brands worldwide in September 2026?

2 changes

  1. In September 2026, Emtek overtook Kwikset to rank 3rd among door handle brands worldwide, with 10.4% of the searches.

  2. In September 2026, Era rose from 10th to 9th among door handle brands worldwide.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Emtek’s and Era’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Emtek

1 branded search term

  • emtek

Era

2 branded search terms

  • era door
  • era door handle

How the Brand Demand Index is measured

Other head-to-heads among door handle brands

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free