How popular isEra in search?
In August 2026, there were an estimated 823K branded searches for Era worldwide which held steady over the last 11 months. Era holds 38.6% estimated Share of Search among door handle brands worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Union57.3%
Era38.6%
Yale3.5%
Carlisle Brass0.38%
Croydex0.25%
Gainsborough0.02%
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Which door handle brands compete with Era?
Share of Search by month for Union, Era, Yale. The figures are in the table below the chart.
View monthly share of search table
| Month | Union | Era | Yale | Carlisle Brass | Croydex | Gainsborough |
|---|---|---|---|---|---|---|
| Oct 2025 | 62.4% | 34.3% | 2.5% | 0.41% | 0.34% | 0.02% |
| Nov 2025 | 66.7% | 29.9% | 2.7% | 0.36% | 0.36% | 0.02% |
| Dec 2025 | 57.2% | 38.5% | 3.5% | 0.38% | 0.46% | 0.02% |
| Jan 2026 | 52.6% | 43.3% | 3.2% | 0.43% | 0.43% | 0.02% |
| Feb 2026 | 57.5% | 38.7% | 2.8% | 0.47% | 0.38% | 0.03% |
| Mar 2026 | 62% | 34.2% | 3.1% | 0.41% | 0.34% | 0.03% |
| Apr 2026 | 62% | 34.2% | 3.1% | 0.41% | 0.27% | 0.02% |
| May 2026 | 66.7% | 29.9% | 2.7% | 0.36% | 0.24% | 0.02% |
| Jun 2026 | 47.4% | 47.4% | 4.3% | 0.57% | 0.38% | 0.03% |
| Jul 2026 | 52.4% | 42.9% | 3.9% | 0.52% | 0.34% | 0.03% |
| Aug 2026 | 57.3% | 38.6% | 3.5% | 0.38% | 0.25% | 0.02% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 57.3% | 1.2M | +48.2% | +4.8 points | |
| 2, held 2nd | 38.6% | 823K | +22.3% | -4.2 points | |
| 3, held 3rd | 3.5% | 74K | +22.3% | -0.4 points | |
| 4, held 4th | 0.38% | 8.1K | 0% | -0.1 points | |
| 5, held 5th | 0.25% | 5.4K | 0% | -0.1 points | |
| 6, held 6th | 0.02% | 480 | 0% | 0 points |
1.
Union57.3%
Held 1st. 1.2M estimated branded searches, +48.2% vs prior month. Share +4.8 points.
2.
Era38.6%
Held 2nd. 823K estimated branded searches, +22.3% vs prior month. Share -4.2 points.
3.
Yale3.5%
Held 3rd. 74K estimated branded searches, +22.3% vs prior month. Share -0.4 points.
0.38%
Held 4th. 8.1K estimated branded searches, 0% vs prior month. Share -0.1 points.
5.
Croydex0.25%
Held 5th. 5.4K estimated branded searches, 0% vs prior month. Share -0.1 points.
0.02%
Held 6th. 480 estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Era and its closest rivals
How has branded search demand for Era changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Era worldwide held steady at 823K.
- Across the 11 months ending August 2026, Era’s estimated Share of Search among door handle brands worldwide increased from 34.3% to 38.6%.
- Across the 11 months ending August 2026, Era’s estimated Share of Search among door handle brands worldwide peaked at 47.4% in June 2026 and was lowest at 29.9% in November 2025.
How did search popularity change for door handle brands worldwide in August 2026?
6 changes
In August 2026, Union gained estimated Share of Search among door handle brands worldwide, from 52.4% to 57.3%.
In August 2026, Era lost estimated Share of Search among door handle brands worldwide, from 42.9% to 38.6%.
Estimated monthly branded searches for Yale worldwide rose 22.3% over 11 measured months, from 60.5K to 74K in August 2026.
Estimated monthly branded searches for Croydex worldwide fell 33.3% over 11 measured months, from 8.1K to 5.4K in August 2026.
Estimated monthly branded searches for Gainsborough worldwide fell 18.6% over 11 measured months, from 590 to 480 in August 2026.
Estimated monthly branded searches for Carlisle Brass worldwide fell 18.2% over 11 measured months, from 9.9K to 8.1K in August 2026.
How is Era measured?
Brandwave collects information about searches that people make online using Era’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- era
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