Embark vs Orivet:Which is more popular?
In September 2026, Embark had more branded searches than Orivet among pet dna test services worldwide. Embark had about 49,500 branded searches, while Orivet had 5,400. Embark made up 41.5% of all pet dna test service searches we track, and Orivet accounted for 4.5%. When we asked ChatGPT and Google AI Overviews about pet dna test services, Embark appeared in four of the five answers and Orivet in none.
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Top pet dna test services in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Embark was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Orivet did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Embark1st
Wisdom Panel2nd
Basepaws3rd
DNA My Dog4th
Orivet–
EasyDNA–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Wisdom Panel5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Embark4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Basepaws3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- DNA My Dog1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Orivet0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- EasyDNA0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about pet dna test services
5 answers
Asked ChatGPT
“Which pet dna test service should I buy?”
Asked ChatGPT
“What are the best pet dna test service brands?”
Asked ChatGPT
“What's the best pet dna test service for breed identification?”
Searched Google, AI Overview
“dog dna test”
Searched Google, AI Overview
“cat dna test”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Embark or Orivet more popular in search?
This chart shows how often people search Google for Embark and Orivet by name. Each line represents a brand's share of searches for all six pet dna test services we track, month by month, from English-language searches worldwide.
Share of searches by month for Embark, Orivet. The figures are in the table below the chart.
View monthly share of searches table
| Month | Embark | Wisdom Panel | DNA My Dog | Basepaws | Orivet | EasyDNA |
|---|---|---|---|---|---|---|
| Oct 2025 | 46.2% | 37.8% | 4.1% | 5.1% | 4.1% | 2.7% |
| Nov 2025 | 50.3% | 33.6% | 4.5% | 5.5% | 3.7% | 2.4% |
| Dec 2025 | 57.1% | 31.3% | 2.8% | 4.2% | 2.8% | 1.9% |
| Jan 2026 | 55.6% | 30.5% | 3.3% | 5% | 3.3% | 2.2% |
| Feb 2026 | 55.4% | 30.4% | 4.1% | 5% | 3.3% | 1.8% |
| Mar 2026 | 54.7% | 30.1% | 4.9% | 4% | 4% | 2.2% |
| Apr 2026 | 59.4% | 26.7% | 4.4% | 3.6% | 3.6% | 2.4% |
| May 2026 | 51.8% | 34.6% | 4.6% | 3.1% | 3.8% | 2.1% |
| Jun 2026 | 59.9% | 26.9% | 4.4% | 3.6% | 3.6% | 1.6% |
| Jul 2026 | 52% | 34.8% | 4.7% | 3.1% | 3.8% | 1.7% |
| Aug 2026 | 47.1% | 38.5% | 4.2% | 4.2% | 4.2% | 1.8% |
| Sep 2026 | 41.5% | 41.5% | 5.5% | 4.5% | 4.5% | 2.4% |
How has the Embark and Orivet comparison changed over the last 12 months?
3 findings
- Embark was ahead of Orivet in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Embark’s share of searches among pet dna test services worldwide moved from 46.2% to 41.5%, and its estimated monthly branded searches moved from 74K to 49.5K.
- Across the 12 months ending September 2026, Orivet’s share of searches among pet dna test services worldwide moved from 4.1% to 4.5%, and its estimated monthly branded searches moved from 6.6K to 5.4K.
How did search popularity change for pet dna test services worldwide in September 2026?
2 changes
In September 2026, Embark lost share of searches among pet dna test services worldwide, from 47.1% to 41.5%.
Orivet’s share of searches among pet dna test services worldwide has gained ground for 3 months in a row, from 3.6% to 4.5% in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Embark’s and Orivet’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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