Brandwave

How popular isBasepaws in search?

In August 2026, there were an estimated 6.6K branded searches for Basepaws worldwide which is down 18.5% over the last 11 months. Basepaws holds 4.4% estimated Share of Search among pet dna test services worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Embark49.1%
  2. Wisdom Panel40.2%
  3. Basepaws4.4%
  4. DNA My Dog4.4%
  5. EasyDNA1.9%
  6. Orivet—
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Which pet dna test services compete with Basepaws?

Basepaws against pet dna test services worldwide, by month

Share of Search by month for Embark, Wisdom Panel, Basepaws, DNA My Dog. The figures are in the table below the chart.

View monthly share of search table
MonthEmbarkWisdom PanelBasepawsDNA My DogEasyDNAOrivet
Oct 202548.2%39.4%5.3%4.3%2.9%—
Nov 202552.2%34.9%5.7%4.7%2.5%—
Dec 202558.7%32.2%4.3%2.9%1.9%—
Jan 202657.5%31.5%5.2%3.5%2.3%—
Feb 202657.3%31.5%5.2%4.2%1.9%—
Mar 202657%31.4%4.2%5.1%2.3%—
Apr 202661.6%27.7%3.7%4.5%2.5%—
May 202653.8%36%3.2%4.8%2.1%—
Jun 202662.1%28%3.7%4.6%1.6%—
Jul 202654.1%36.1%3.2%4.8%1.7%—
Aug 202649.1%40.2%4.4%4.4%1.9%—
Sep 2026——————

  1. 1.Embark

    49.1%

    Held 1st. 74K estimated branded searches, -18.2% vs prior month. Share -4.9 points.

  2. 2.Wisdom Panel

    40.2%

    Held 2nd. 60.5K estimated branded searches, 0% vs prior month. Share +4 points.

  3. 3.Basepaws

    4.4%

    Moved from 4th to 3rd. 6.6K estimated branded searches, +22.2% vs prior month. Share +1.2 points.

  4. 4.DNA My Dog

    4.4%

    Moved from 3rd to 4th. 6.6K estimated branded searches, -18.5% vs prior month. Share -0.5 points.

  5. 5.EasyDNA

    1.9%

    Held 5th. 2.9K estimated branded searches, 0% vs prior month. Share +0.2 points.

  6. —.Orivet

    —

    Not measured this month. — estimated branded searches, — vs prior month. Share —.

Compare search popularity between Basepaws and its closest rivals

How has branded search demand for Basepaws changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Basepaws worldwide fell from 8.1K to 6.6K.
  • Across the 11 months ending August 2026, Basepaws’ estimated Share of Search among pet dna test services worldwide decreased from 5.3% to 4.4%.
  • Across the 11 months ending August 2026, Basepaws’ estimated Share of Search among pet dna test services worldwide peaked at 5.7% in November 2025 and was lowest at 3.2% in May 2026.

How did search popularity change for pet dna test services worldwide in August 2026?

  1. In August 2026, Basepaws overtook DNA My Dog to rank 3rd among pet dna test services worldwide, at 4.4%.

  2. In August 2026, Wisdom Panel gained estimated Share of Search among pet dna test services worldwide, from 36.1% to 40.2%.

  3. In August 2026, Embark lost estimated Share of Search among pet dna test services worldwide, from 54.1% to 49.1%.

  4. Estimated monthly branded searches for EasyDNA worldwide fell 34.1% over 11 measured months, from 4.4K to 2.9K in August 2026.

How is Basepaws measured?

Brandwave collects information about searches that people make online using Basepaws’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • base paws

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How the Brand Demand Index is measured

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