Basepaws vs Embark:Which is more popular by branded search?
In August 2026, Embark had more branded searches than Basepaws among pet dna test services worldwide. Embark was estimated to have 74K branded searches compared to Basepaws’ 6.6K, and held a 49.1% Share of Search versus Basepaws’ 4.4%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Basepaws or Embark?
Compare the pet dna test services people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Embark, Basepaws. The figures are in the table below the chart.
View monthly share of search table
| Month | Embark | Wisdom Panel | Basepaws | DNA My Dog | EasyDNA | Orivet |
|---|---|---|---|---|---|---|
| Oct 2025 | 48.2% | 39.4% | 5.3% | 4.3% | 2.9% | — |
| Nov 2025 | 52.2% | 34.9% | 5.7% | 4.7% | 2.5% | — |
| Dec 2025 | 58.7% | 32.2% | 4.3% | 2.9% | 1.9% | — |
| Jan 2026 | 57.5% | 31.5% | 5.2% | 3.5% | 2.3% | — |
| Feb 2026 | 57.3% | 31.5% | 5.2% | 4.2% | 1.9% | — |
| Mar 2026 | 57% | 31.4% | 4.2% | 5.1% | 2.3% | — |
| Apr 2026 | 61.6% | 27.7% | 3.7% | 4.5% | 2.5% | — |
| May 2026 | 53.8% | 36% | 3.2% | 4.8% | 2.1% | — |
| Jun 2026 | 62.1% | 28% | 3.7% | 4.6% | 1.6% | — |
| Jul 2026 | 54.1% | 36.1% | 3.2% | 4.8% | 1.7% | — |
| Aug 2026 | 49.1% | 40.2% | 4.4% | 4.4% | 1.9% | — |
| Sep 2026 | — | — | — | — | — | — |
How has the Basepaws and Embark comparison changed over the last 12 months?
3 findings
- Embark was ahead of Basepaws in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Basepaws’ estimated Share of Search among pet dna test services worldwide moved from 5.3% to 4.4%, and its estimated monthly branded searches moved from 8.1K to 6.6K.
- Across the 11 months ending August 2026, Embark’s estimated Share of Search among pet dna test services worldwide moved from 48.2% to 49.1%, and its estimated monthly branded searches held steady at 74K.
How did search popularity change for pet dna test services worldwide in August 2026?
2 changes
In August 2026, Basepaws overtook DNA My Dog to rank 3rd among pet dna test services worldwide, at 4.4%.
In August 2026, Embark lost estimated Share of Search among pet dna test services worldwide, from 54.1% to 49.1%.
How each brand is measured
Brandwave collects information about searches that people make online using Basepaws’ and Embark’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.