Brandwave

Pet dna test services:Which brands are most popular in search?

In August 2026, Embark was the most searched among pet dna test services worldwide, with an estimated 74K branded searches and 49.1% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Embark49.1%
  2. Wisdom Panel40.2%
  3. Basepaws4.4%
  4. DNA My Dog4.4%
  5. EasyDNA1.9%
  6. Orivet—

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Share of SearchLeaderboard

Compare the pet dna test services people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among pet dna test services worldwide, by month

Share of Search by month for Embark, Wisdom Panel, Basepaws, DNA My Dog. The figures are in the table below the chart.

View monthly share of search table
MonthEmbarkWisdom PanelBasepawsDNA My DogEasyDNAOrivet
Oct 202548.2%39.4%5.3%4.3%2.9%—
Nov 202552.2%34.9%5.7%4.7%2.5%—
Dec 202558.7%32.2%4.3%2.9%1.9%—
Jan 202657.5%31.5%5.2%3.5%2.3%—
Feb 202657.3%31.5%5.2%4.2%1.9%—
Mar 202657%31.4%4.2%5.1%2.3%—
Apr 202661.6%27.7%3.7%4.5%2.5%—
May 202653.8%36%3.2%4.8%2.1%—
Jun 202662.1%28%3.7%4.6%1.6%—
Jul 202654.1%36.1%3.2%4.8%1.7%—
Aug 202649.1%40.2%4.4%4.4%1.9%—
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Embark

    49.1%

    Held 1st. 74K estimated branded searches, -18.2% vs prior month. Share -4.9 points.

  2. 2.Wisdom Panel

    40.2%

    Held 2nd. 60.5K estimated branded searches, 0% vs prior month. Share +4 points.

  3. 3.Basepaws

    4.4%

    Moved from 4th to 3rd. 6.6K estimated branded searches, +22.2% vs prior month. Share +1.2 points.

  4. 4.DNA My Dog

    4.4%

    Moved from 3rd to 4th. 6.6K estimated branded searches, -18.5% vs prior month. Share -0.5 points.

  5. 5.EasyDNA

    1.9%

    Held 5th. 2.9K estimated branded searches, 0% vs prior month. Share +0.2 points.

  6. —.Orivet

    —

    Not measured this month. — estimated branded searches, — vs prior month. Share —.

Compare search popularity between leading brands

Which brand is most popular in search among pet dna test services worldwide?

In August 2026, Embark was the most searched among pet dna test services worldwide, with an estimated 74K branded searches and 49.1% estimated Share of Search within this set. Wisdom Panel is in 2nd place, 9 percentage points behind at 40.2% Share of Search.

Global pet dna test services, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Embark48.2% → 49.1%62.1%Jun 202648.2%Oct 20251st
Wisdom Panel39.4% → 40.2%40.2%Aug 202627.7%Apr 20262nd
Basepaws5.3% → 4.4%5.7%Nov 20253.2%May 20263rd
DNA My Dog4.3% → 4.4%5.1%Mar 20262.9%Dec 20254th
EasyDNA2.9% → 1.9%2.9%Oct 20251.6%Jun 20265th

Each finding as a sentence

  • Across the 11 months ending August 2026, Embark’s estimated Share of Search among pet dna test services worldwide increased from 48.2% to 49.1%.
  • Across the 11 months ending August 2026, Wisdom Panel’s estimated Share of Search among pet dna test services worldwide increased from 39.4% to 40.2%.
  • Across the 11 months ending August 2026, Basepaws’ estimated Share of Search among pet dna test services worldwide decreased from 5.3% to 4.4%.
  • Across the 11 months ending August 2026, EasyDNA’s estimated Share of Search among pet dna test services worldwide decreased from 2.9% to 1.9%.
  • Across the 11 months ending August 2026, Embark’s estimated Share of Search among pet dna test services worldwide peaked at 62.1% in June 2026 and was lowest at 48.2% in October 2025.
  • Across the 11 months ending August 2026, Wisdom Panel’s estimated Share of Search among pet dna test services worldwide peaked at 40.2% in August 2026 and was lowest at 27.7% in April 2026.
  • Across the 11 months ending August 2026, Basepaws’ estimated Share of Search among pet dna test services worldwide peaked at 5.7% in November 2025 and was lowest at 3.2% in May 2026.
  • Across the 11 months ending August 2026, DNA My Dog’s estimated Share of Search among pet dna test services worldwide peaked at 5.1% in March 2026 and was lowest at 2.9% in December 2025.
  • Across the 11 months ending August 2026, EasyDNA’s estimated Share of Search among pet dna test services worldwide peaked at 2.9% in October 2025 and was lowest at 1.6% in June 2026.
  • Across the 11 months ending August 2026, DNA My Dog and Orivet held steady: their estimated Share of Search among pet dna test services worldwide each moved less than 0.5 percentage points.

How did search popularity change for pet dna test services worldwide in August 2026?

  1. In August 2026, Basepaws overtook DNA My Dog to rank 3rd among pet dna test services worldwide, at 4.4%.

  2. In August 2026, Wisdom Panel gained estimated Share of Search among pet dna test services worldwide, from 36.1% to 40.2%.

  3. In August 2026, Embark lost estimated Share of Search among pet dna test services worldwide, from 54.1% to 49.1%.

  4. Estimated monthly branded searches for EasyDNA worldwide fell 34.1% over 11 measured months, from 4.4K to 2.9K in August 2026.

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