How popular isWisdom Panel in search?
In August 2026, there were an estimated 60.5K branded searches for Wisdom Panel worldwide which held steady over the last 11 months. Wisdom Panel holds 40.2% estimated Share of Search among pet dna test services worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Embark49.1%
Wisdom Panel40.2%
Basepaws4.4%
DNA My Dog4.4%
EasyDNA1.9%Orivet—
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Which pet dna test services compete with Wisdom Panel?
Share of Search by month for Embark, Wisdom Panel, Basepaws, DNA My Dog. The figures are in the table below the chart.
View monthly share of search table
| Month | Embark | Wisdom Panel | Basepaws | DNA My Dog | EasyDNA | Orivet |
|---|---|---|---|---|---|---|
| Oct 2025 | 48.2% | 39.4% | 5.3% | 4.3% | 2.9% | — |
| Nov 2025 | 52.2% | 34.9% | 5.7% | 4.7% | 2.5% | — |
| Dec 2025 | 58.7% | 32.2% | 4.3% | 2.9% | 1.9% | — |
| Jan 2026 | 57.5% | 31.5% | 5.2% | 3.5% | 2.3% | — |
| Feb 2026 | 57.3% | 31.5% | 5.2% | 4.2% | 1.9% | — |
| Mar 2026 | 57% | 31.4% | 4.2% | 5.1% | 2.3% | — |
| Apr 2026 | 61.6% | 27.7% | 3.7% | 4.5% | 2.5% | — |
| May 2026 | 53.8% | 36% | 3.2% | 4.8% | 2.1% | — |
| Jun 2026 | 62.1% | 28% | 3.7% | 4.6% | 1.6% | — |
| Jul 2026 | 54.1% | 36.1% | 3.2% | 4.8% | 1.7% | — |
| Aug 2026 | 49.1% | 40.2% | 4.4% | 4.4% | 1.9% | — |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 49.1% | 74K | -18.2% | -4.9 points | |
| 2, held 2nd | 40.2% | 60.5K | 0% | +4 points | |
| 3, moved from 4th to 3rd | 4.4% | 6.6K | +22.2% | +1.2 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 4.4% | 6.6K | -18.5% | -0.5 pointsmoved from 3rd to 4th | |
| 5, held 5th | 1.9% | 2.9K | 0% | +0.2 points | |
| —, not measured this month | — | — | — | — |
1.
Embark49.1%
Held 1st. 74K estimated branded searches, -18.2% vs prior month. Share -4.9 points.
40.2%
Held 2nd. 60.5K estimated branded searches, 0% vs prior month. Share +4 points.
3.
Basepaws4.4%
Moved from 4th to 3rd. 6.6K estimated branded searches, +22.2% vs prior month. Share +1.2 points.
4.4%
Moved from 3rd to 4th. 6.6K estimated branded searches, -18.5% vs prior month. Share -0.5 points.
5.
EasyDNA1.9%
Held 5th. 2.9K estimated branded searches, 0% vs prior month. Share +0.2 points.
—.
—
Not measured this month. — estimated branded searches, — vs prior month. Share —.
Compare search popularity between Wisdom Panel and its closest rivals
How has branded search demand for Wisdom Panel changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Wisdom Panel worldwide held steady at 60.5K.
- Across the 11 months ending August 2026, Wisdom Panel’s estimated Share of Search among pet dna test services worldwide increased from 39.4% to 40.2%.
- Across the 11 months ending August 2026, Wisdom Panel’s estimated Share of Search among pet dna test services worldwide peaked at 40.2% in August 2026 and was lowest at 27.7% in April 2026.
How did search popularity change for pet dna test services worldwide in August 2026?
4 changes
In August 2026, Basepaws overtook DNA My Dog to rank 3rd among pet dna test services worldwide, at 4.4%.
In August 2026, Wisdom Panel gained estimated Share of Search among pet dna test services worldwide, from 36.1% to 40.2%.
In August 2026, Embark lost estimated Share of Search among pet dna test services worldwide, from 54.1% to 49.1%.
Estimated monthly branded searches for EasyDNA worldwide fell 34.1% over 11 measured months, from 4.4K to 2.9K in August 2026.
How is Wisdom Panel measured?
Brandwave collects information about searches that people make online using Wisdom Panel’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- wisdom panel
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Is Wisdom Panel your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.