Basepaws vs Wisdom Panel:Which is more popular by branded search?
In August 2026, Wisdom Panel had more branded searches than Basepaws among pet dna test services worldwide. Wisdom Panel was estimated to have 60.5K branded searches compared to Basepaws’ 6.6K, and held a 40.2% Share of Search versus Basepaws’ 4.4%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Basepaws or Wisdom Panel?
Compare the pet dna test services people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Wisdom Panel, Basepaws. The figures are in the table below the chart.
View monthly share of search table
| Month | Embark | Wisdom Panel | Basepaws | DNA My Dog | EasyDNA | Orivet |
|---|---|---|---|---|---|---|
| Oct 2025 | 48.2% | 39.4% | 5.3% | 4.3% | 2.9% | — |
| Nov 2025 | 52.2% | 34.9% | 5.7% | 4.7% | 2.5% | — |
| Dec 2025 | 58.7% | 32.2% | 4.3% | 2.9% | 1.9% | — |
| Jan 2026 | 57.5% | 31.5% | 5.2% | 3.5% | 2.3% | — |
| Feb 2026 | 57.3% | 31.5% | 5.2% | 4.2% | 1.9% | — |
| Mar 2026 | 57% | 31.4% | 4.2% | 5.1% | 2.3% | — |
| Apr 2026 | 61.6% | 27.7% | 3.7% | 4.5% | 2.5% | — |
| May 2026 | 53.8% | 36% | 3.2% | 4.8% | 2.1% | — |
| Jun 2026 | 62.1% | 28% | 3.7% | 4.6% | 1.6% | — |
| Jul 2026 | 54.1% | 36.1% | 3.2% | 4.8% | 1.7% | — |
| Aug 2026 | 49.1% | 40.2% | 4.4% | 4.4% | 1.9% | — |
| Sep 2026 | — | — | — | — | — | — |
How has the Basepaws and Wisdom Panel comparison changed over the last 12 months?
3 findings
- Wisdom Panel was ahead of Basepaws in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Basepaws’ estimated Share of Search among pet dna test services worldwide moved from 5.3% to 4.4%, and its estimated monthly branded searches moved from 8.1K to 6.6K.
- Across the 11 months ending August 2026, Wisdom Panel’s estimated Share of Search among pet dna test services worldwide moved from 39.4% to 40.2%, and its estimated monthly branded searches held steady at 60.5K.
How did search popularity change for pet dna test services worldwide in August 2026?
2 changes
In August 2026, Basepaws overtook DNA My Dog to rank 3rd among pet dna test services worldwide, at 4.4%.
In August 2026, Wisdom Panel gained estimated Share of Search among pet dna test services worldwide, from 36.1% to 40.2%.
How each brand is measured
Brandwave collects information about searches that people make online using Basepaws’ and Wisdom Panel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Basepaws
1 branded search term
- base paws
Wisdom Panel
1 branded search term
- wisdom panel
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.