Basepaws vs Embark:Which is searched more?
In September 2026, Embark had more branded searches than Basepaws among pet dna test services worldwide. Embark had about 49,500 branded searches, while Basepaws had 5,400. Embark made up 41.5% of all pet dna test service searches we track, and Basepaws accounted for 4.5%. These are worldwide searches for English-language branded terms.
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Is Basepaws or Embark more popular in search?
Compare the pet dna test services people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Embark, Basepaws. The figures are in the table below the chart.
View monthly share of searches table
| Month | Embark | Wisdom Panel | DNA My Dog | Basepaws | Orivet | EasyDNA |
|---|---|---|---|---|---|---|
| Oct 2025 | 46.2% | 37.8% | 4.1% | 5.1% | 4.1% | 2.7% |
| Nov 2025 | 50.3% | 33.6% | 4.5% | 5.5% | 3.7% | 2.4% |
| Dec 2025 | 57.1% | 31.3% | 2.8% | 4.2% | 2.8% | 1.9% |
| Jan 2026 | 55.6% | 30.5% | 3.3% | 5% | 3.3% | 2.2% |
| Feb 2026 | 55.4% | 30.4% | 4.1% | 5% | 3.3% | 1.8% |
| Mar 2026 | 54.7% | 30.1% | 4.9% | 4% | 4% | 2.2% |
| Apr 2026 | 59.4% | 26.7% | 4.4% | 3.6% | 3.6% | 2.4% |
| May 2026 | 51.8% | 34.6% | 4.6% | 3.1% | 3.8% | 2.1% |
| Jun 2026 | 59.9% | 26.9% | 4.4% | 3.6% | 3.6% | 1.6% |
| Jul 2026 | 52% | 34.8% | 4.7% | 3.1% | 3.8% | 1.7% |
| Aug 2026 | 47.1% | 38.5% | 4.2% | 4.2% | 4.2% | 1.8% |
| Sep 2026 | 41.5% | 41.5% | 5.5% | 4.5% | 4.5% | 2.4% |
How has the Basepaws and Embark comparison changed over the last 12 months?
3 findings
- Embark was ahead of Basepaws in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Basepaws’ share of searches among pet dna test services worldwide moved from 5.1% to 4.5%, and its estimated monthly branded searches moved from 8.1K to 5.4K.
- Across the 12 months ending September 2026, Embark’s share of searches among pet dna test services worldwide moved from 46.2% to 41.5%, and its estimated monthly branded searches moved from 74K to 49.5K.
How did search popularity change for pet dna test services worldwide in September 2026?
3 changes
In September 2026, DNA My Dog overtook Basepaws to rank 3rd among pet dna test services worldwide, with 5.5% of the searches.
In September 2026, Embark lost share of searches among pet dna test services worldwide, from 47.1% to 41.5%.
Estimated monthly branded searches for Basepaws worldwide fell 33.3% over 12 measured months, from 8.1K to 5.4K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Basepaws’ and Embark’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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