Basepaws vs Wisdom Panel:Which is more popular?
In September 2026, Wisdom Panel had more branded searches than Basepaws among pet dna test services worldwide. Wisdom Panel had about 49,500 branded searches, while Basepaws had 5,400. Wisdom Panel made up 41.5% of all pet dna test service searches we track, and Basepaws accounted for 4.5%. When we asked ChatGPT and Google AI Overviews about pet dna test services, Wisdom Panel appeared in all five answers and Basepaws in three. Wisdom Panel was mentioned before Basepaws in every answer.
Who do people search for more?
Wisdom Panel, about 9 searches for every 1 for Basepaws
Who does AI mention more?
Wisdom Panel, mentioned in every answer we collected
Who does AI recommend more?
Wisdom Panel, named ahead of Basepaws in every answer
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Top pet dna test services in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Wisdom Panel appeared in all five answers. Basepaws was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Wisdom Panel was listed before Basepaws in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Embark1st- Wisdom Panel2nd
Basepaws3rd
DNA My Dog4th
Orivet–
EasyDNA–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Wisdom Panel5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Embark4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Basepaws3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- DNA My Dog1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Orivet0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- EasyDNA0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about pet dna test services
5 answers
Asked ChatGPT
“Which pet dna test service should I buy?”
Asked ChatGPT
“What are the best pet dna test service brands?”
Asked ChatGPT
“What's the best pet dna test service for breed identification?”
Searched Google, AI Overview
“dog dna test”
Searched Google, AI Overview
“cat dna test”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Basepaws or Wisdom Panel more popular in search?
This chart shows how often people search Google for Basepaws and Wisdom Panel by name. Each line represents a brand's share of searches for all six pet dna test services we track, month by month, from English-language searches worldwide.
Share of searches by month for Wisdom Panel, Basepaws. The figures are in the table below the chart.
View monthly share of searches table
| Month | Embark | Wisdom Panel | DNA My Dog | Basepaws | Orivet | EasyDNA |
|---|---|---|---|---|---|---|
| Oct 2025 | 46.2% | 37.8% | 4.1% | 5.1% | 4.1% | 2.7% |
| Nov 2025 | 50.3% | 33.6% | 4.5% | 5.5% | 3.7% | 2.4% |
| Dec 2025 | 57.1% | 31.3% | 2.8% | 4.2% | 2.8% | 1.9% |
| Jan 2026 | 55.6% | 30.5% | 3.3% | 5% | 3.3% | 2.2% |
| Feb 2026 | 55.4% | 30.4% | 4.1% | 5% | 3.3% | 1.8% |
| Mar 2026 | 54.7% | 30.1% | 4.9% | 4% | 4% | 2.2% |
| Apr 2026 | 59.4% | 26.7% | 4.4% | 3.6% | 3.6% | 2.4% |
| May 2026 | 51.8% | 34.6% | 4.6% | 3.1% | 3.8% | 2.1% |
| Jun 2026 | 59.9% | 26.9% | 4.4% | 3.6% | 3.6% | 1.6% |
| Jul 2026 | 52% | 34.8% | 4.7% | 3.1% | 3.8% | 1.7% |
| Aug 2026 | 47.1% | 38.5% | 4.2% | 4.2% | 4.2% | 1.8% |
| Sep 2026 | 41.5% | 41.5% | 5.5% | 4.5% | 4.5% | 2.4% |
How has the Basepaws and Wisdom Panel comparison changed over the last 12 months?
3 findings
- Wisdom Panel was ahead of Basepaws in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Basepaws’ share of searches among pet dna test services worldwide moved from 5.1% to 4.5%, and its estimated monthly branded searches moved from 8.1K to 5.4K.
- Across the 12 months ending September 2026, Wisdom Panel’s share of searches among pet dna test services worldwide moved from 37.8% to 41.5%, and its estimated monthly branded searches moved from 60.5K to 49.5K.
How did search popularity change for pet dna test services worldwide in September 2026?
3 changes
In September 2026, DNA My Dog overtook Basepaws to rank 3rd among pet dna test services worldwide, with 5.5% of the searches.
In September 2026, Wisdom Panel gained share of searches among pet dna test services worldwide, from 38.5% to 41.5%.
Estimated monthly branded searches for Basepaws worldwide fell 33.3% over 12 measured months, from 8.1K to 5.4K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Basepaws’ and Wisdom Panel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Basepaws
1 branded search term
- base paws
Wisdom Panel
1 branded search term
- wisdom panel
Other head-to-heads among pet dna test services
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