Elmhurst vs Minor Figures:Which is more popular?
In September 2026, Minor Figures had more branded searches than Elmhurst among oat milk brands worldwide. Minor Figures had about 10,300 branded searches, while Elmhurst had 9,000. Minor Figures made up 1.4% of all oat milk brand searches we track, and Elmhurst accounted for 1.3%. When we asked ChatGPT and Google AI Overviews about oat milk brands, Elmhurst appeared in two of the four answers and Minor Figures in one. Elmhurst and Minor Figures were each mentioned first in one of the two answers that named either.
Who do people search for more?
Minor Figures, about 14% more searches than Elmhurst
Who does AI mention more?
Elmhurst, mentioned in 2 of 4 answers, Minor Figures in 1
Who does AI recommend more?
Each is named first in 1 of 2 answers.
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Top oat milk brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Elmhurst was mentioned in two out of four: in one of the three ChatGPT answers and in the Google AI Overview. Minor Figures was mentioned in one out of four: not in any of the three ChatGPT answers, but in the Google AI Overview. Elmhurst and Minor Figures were each listed first in one of the two answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Oatly1st
Chobani2nd- Planet Oat3rd
Califia Farms4th- Elmhurst5th
- Minor Figures6th
Alpro–
So Good–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Chobani4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Oatly4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Planet Oat4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Califia Farms3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Elmhurst2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Minor Figures1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Alpro0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- So Good0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about oat milk brands
4 answers
Asked ChatGPT
“Which oat milk brand should I buy?”
Asked ChatGPT
“What are the best oat milk brands?”
Asked ChatGPT
“What's the best oat milk brand for dairy free drinking?”
Searched Google, AI Overview
“oat milk brands”
Searched Google, AI Overview
“best oat milk”
Google showed no AI Overview for this search.
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Elmhurst or Minor Figures more popular in search?
This chart shows how often people search Google for Elmhurst and Minor Figures by name. Each line represents a brand's share of searches for all eight oat milk brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Minor Figures, Elmhurst. The figures are in the table below the chart.
View monthly share of searches table
| Month | Chobani | Oatly | Alpro | So Good | Califia Farms | Planet Oat | Minor Figures | Elmhurst |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 45.8% | 20.5% | 16.8% | 9.4% | 3.8% | 1.5% | 1.3% | 0.97% |
| Nov 2025 | 37.9% | 25.4% | 16.9% | 11.6% | 3.8% | 1.6% | 1.6% | 1.2% |
| Dec 2025 | 36.6% | 24.5% | 16.5% | 13.6% | 4% | 2.1% | 1.3% | 1.4% |
| Jan 2026 | 35.9% | 24.1% | 19.7% | 11% | 4.4% | 2.1% | 1.5% | 1.4% |
| Feb 2026 | 37.3% | 25% | 20.5% | 9.3% | 3.7% | 1.8% | 1.3% | 1.2% |
| Mar 2026 | 34.3% | 28% | 18.8% | 10.5% | 3.9% | 1.6% | 1.4% | 1.3% |
| Apr 2026 | 36.4% | 24.4% | 20% | 11.1% | 3.7% | 1.7% | 1.5% | 1.2% |
| May 2026 | 36.3% | 24.4% | 19.9% | 11.2% | 3.4% | 2.1% | 1.5% | 1.2% |
| Jun 2026 | 38.1% | 25.5% | 17% | 11.7% | 3.5% | 1.8% | 1.3% | 0.97% |
| Jul 2026 | 33.2% | 27.3% | 18.2% | 12.5% | 4.1% | 2.1% | 1.4% | 1.3% |
| Aug 2026 | 42.4% | 23.3% | 15.5% | 10.7% | 3.5% | 2.2% | 1.2% | 1.3% |
| Sep 2026 | 42.4% | 23.2% | 15.5% | 10.6% | 3.5% | 2% | 1.4% | 1.3% |
How has the Elmhurst and Minor Figures comparison changed over the last 12 months?
3 findings
- The lead changed hands 4 times in the 12 months ending September 2026: Elmhurst took it in December 2025, Minor Figures took it in January 2026, Elmhurst took it in August 2026, Minor Figures took it in September 2026.
- Across the 12 months ending September 2026, Elmhurst’s share of searches among oat milk brands worldwide moved from 0.97% to 1.3%, and its estimated monthly branded searches moved from 7.8K to 9K.
- Across the 12 months ending September 2026, Minor Figures’ share of searches among oat milk brands worldwide moved from 1.3% to 1.4%, and its estimated monthly branded searches held steady at 10.3K.
How did search popularity change for oat milk brands worldwide in September 2026?
2 changes
In September 2026, Minor Figures rose from 8th to 7th among oat milk brands worldwide.
In September 2026, Elmhurst fell from 7th to 8th among oat milk brands worldwide.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Elmhurst’s and Minor Figures’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Elmhurst
2 branded search terms
- elmhurst milk
- elmhurst oat milk
Minor Figures
2 branded search terms
- minor figures
- minor figures oat
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