How popular isElmhurst?
In September 2026, people searched for Elmhurst by name about 9,000 times worldwide, a 15.4% increase from the previous year. These searches made up 1.3% of all global oat milk brand searches, placing Elmhurst eighth out of eight brands. When we asked both ChatGPT and Google AI Overviews about oat milk brands, Elmhurst appeared in two of the four answers and was the fifth most recommended of the eight.
Elmhurst is the eighth most searched of 8 competitors and the fifth most recommended in AI answers.
ChobaniShare of searches 42.4%Mentioned in 4 of 4 AI answersPlace in AI recommendations 2nd
OatlyShare of searches 23.2%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
AlproShare of searches 15.5%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
So GoodShare of searches 10.6%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
ElmhurstShare of searches 1.3%Mentioned in 2 of 4 AI answersPlace in AI recommendations 5th
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Top oat milk brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Elmhurst was mentioned in two out of four: in one of the three ChatGPT answers and in the Google AI Overview. Elmhurst is the fifth most recommended of the eight.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Oatly1st
- Chobani2nd
- Planet Oat3rd
Califia Farms4th- Elmhurst5th
Minor Figures6th- Alpro–
- So Good–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Chobani4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Oatly4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Planet Oat4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Califia Farms3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Elmhurst2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Minor Figures1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Alpro0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- So Good0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about oat milk brands
4 answers
Asked ChatGPT
“Which oat milk brand should I buy?”
Asked ChatGPT
“What are the best oat milk brands?”
Asked ChatGPT
“What's the best oat milk brand for dairy free drinking?”
Searched Google, AI Overview
“oat milk brands”
Searched Google, AI Overview
“best oat milk”
Google showed no AI Overview for this search.
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Which oat milk brands compete with Elmhurst?
Share of searches by month for Chobani, Oatly, Alpro, So Good, Califia Farms, Planet Oat, Elmhurst. The figures are in the table below the chart.
View monthly share of searches table
| Month | Chobani | Oatly | Alpro | So Good | Califia Farms | Planet Oat | Minor Figures | Elmhurst |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 45.8% | 20.5% | 16.8% | 9.4% | 3.8% | 1.5% | 1.3% | 0.97% |
| Nov 2025 | 37.9% | 25.4% | 16.9% | 11.6% | 3.8% | 1.6% | 1.6% | 1.2% |
| Dec 2025 | 36.6% | 24.5% | 16.5% | 13.6% | 4% | 2.1% | 1.3% | 1.4% |
| Jan 2026 | 35.9% | 24.1% | 19.7% | 11% | 4.4% | 2.1% | 1.5% | 1.4% |
| Feb 2026 | 37.3% | 25% | 20.5% | 9.3% | 3.7% | 1.8% | 1.3% | 1.2% |
| Mar 2026 | 34.3% | 28% | 18.8% | 10.5% | 3.9% | 1.6% | 1.4% | 1.3% |
| Apr 2026 | 36.4% | 24.4% | 20% | 11.1% | 3.7% | 1.7% | 1.5% | 1.2% |
| May 2026 | 36.3% | 24.4% | 19.9% | 11.2% | 3.4% | 2.1% | 1.5% | 1.2% |
| Jun 2026 | 38.1% | 25.5% | 17% | 11.7% | 3.5% | 1.8% | 1.3% | 0.97% |
| Jul 2026 | 33.2% | 27.3% | 18.2% | 12.5% | 4.1% | 2.1% | 1.4% | 1.3% |
| Aug 2026 | 42.4% | 23.3% | 15.5% | 10.7% | 3.5% | 2.2% | 1.2% | 1.3% |
| Sep 2026 | 42.4% | 23.2% | 15.5% | 10.6% | 3.5% | 2% | 1.4% | 1.3% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 42.4% | 301K | 0% | 0 points | |
| 2, held 2nd | 23.2% | 165K | 0% | 0 points | |
| 3, held 3rd | 15.5% | 110K | 0% | 0 points | |
| 4, held 4th | 10.6% | 75.6K | 0% | 0 points | |
| 5, held 5th | 3.5% | 24.7K | 0% | 0 points | |
| 6, held 6th | 2% | 14.3K | -6.5% | -0.1 points | |
| 7, moved from 8th to 7th | 1.4% | 10.3K | +21.2% | +0.3 pointsmoved from 8th to 7th | |
| 8, moved from 7th to 8th | 1.3% | 9K | 0% | 0 pointsmoved from 7th to 8th |
1.
Chobani42.4%
Held 1st. 301K estimated branded searches, 0% vs prior month. Share 0 points.
2.
Oatly23.2%
Held 2nd. 165K estimated branded searches, 0% vs prior month. Share 0 points.
3.
Alpro15.5%
Held 3rd. 110K estimated branded searches, 0% vs prior month. Share 0 points.
4.
So Good10.6%
Held 4th. 75.6K estimated branded searches, 0% vs prior month. Share 0 points.
3.5%
Held 5th. 24.7K estimated branded searches, 0% vs prior month. Share 0 points.
2%
Held 6th. 14.3K estimated branded searches, -6.5% vs prior month. Share -0.1 points.
1.4%
Moved from 8th to 7th. 10.3K estimated branded searches, +21.2% vs prior month. Share +0.3 points.
8.
Elmhurst1.3%
Moved from 7th to 8th. 9K estimated branded searches, 0% vs prior month. Share 0 points.
Compare popularity between Elmhurst and its closest rivals
Every comparison with Elmhurst
7 comparisons
How has branded search demand for Elmhurst changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Elmhurst worldwide rose from 7.8K to 9K.
- Across the 12 months ending September 2026, Elmhurst’s share of searches among oat milk brands worldwide held steady, from 0.97% to 1.3%.
How did search popularity change for oat milk brands worldwide in September 2026?
6 changes
In September 2026, Minor Figures rose from 8th to 7th among oat milk brands worldwide.
In September 2026, Elmhurst fell from 7th to 8th among oat milk brands worldwide.
Estimated monthly branded searches for Planet Oat worldwide rose 22.2% over 12 measured months, from 11.7K to 14.3K in September 2026.
Estimated monthly branded searches for Alpro worldwide fell 18.5% over 12 measured months, from 135K to 110K in September 2026.
Estimated monthly branded searches for Califia Farms worldwide fell 18.2% over 12 measured months, from 30.2K to 24.7K in September 2026.
Estimated monthly branded searches for Chobani worldwide fell 18.2% over 12 measured months, from 368K to 301K in September 2026.
How are Elmhurst’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Elmhurst’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- elmhurst milk
- elmhurst oat milk
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