Eleiko vs Harbinger:Which is more popular by branded search?
In August 2026, Harbinger had more branded searches than Eleiko among lifting belts worldwide. Harbinger was estimated to have 135K branded searches compared to Eleiko’s 22.2K, and held a 35.2% Share of Search versus Eleiko’s 5.8%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Eleiko or Harbinger?
Compare the lifting belts people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Harbinger, Eleiko. The figures are in the table below the chart.
View monthly share of search table
| Month | Harbinger | Rogue Fitness | Gymreapers | Strength Shop | Eleiko | SBD |
|---|---|---|---|---|---|---|
| Oct 2025 | 37.4% | 30.5% | 9.2% | 9.2% | 7.5% | 6.2% |
| Nov 2025 | 28.7% | 35.1% | 12.9% | 10.5% | 7% | 5.8% |
| Dec 2025 | 28.3% | 34.7% | 12.7% | 10.4% | 7% | 7% |
| Jan 2026 | 36.7% | 30% | 11% | 9% | 7.4% | 6% |
| Feb 2026 | 36.7% | 29.9% | 11% | 9% | 7.4% | 6% |
| Mar 2026 | 33.6% | 33.6% | 12.3% | 8.2% | 6.7% | 5.5% |
| Apr 2026 | 29.9% | 36.7% | 11% | 9% | 7.4% | 6% |
| May 2026 | 30.2% | 37.1% | 11.1% | 9.1% | 7.4% | 5% |
| Jun 2026 | 30.9% | 38% | 9.3% | 9.3% | 6.2% | 6.2% |
| Jul 2026 | 30.6% | 37.6% | 11.3% | 9.2% | 6.2% | 5% |
| Aug 2026 | 35.2% | 35.2% | 10.5% | 8.6% | 5.8% | 4.7% |
| Sep 2026 | — | — | — | — | — | — |
How has the Eleiko and Harbinger comparison changed over the last 12 months?
3 findings
- Harbinger was ahead of Eleiko in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Eleiko’s estimated Share of Search among lifting belts worldwide moved from 7.5% to 5.8%, and its estimated monthly branded searches moved from 27.1K to 22.2K.
- Across the 11 months ending August 2026, Harbinger’s estimated Share of Search among lifting belts worldwide moved from 37.4% to 35.2%, and its estimated monthly branded searches held steady at 135K.
How did search popularity change for lifting belts worldwide in August 2026?
2 changes
In August 2026, Harbinger overtook Rogue Fitness to take the highest estimated Share of Search among lifting belts worldwide, at 35.2%.
Eleiko’s estimated Share of Search among lifting belts worldwide has lost ground for 3 months in a row, from 7.4% to 5.8% in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Eleiko’s and Harbinger’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.