Edwards vs Poole's:Which is more popular?
In September 2026, Edwards had more branded searches than Poole's among pie brands worldwide. Edwards had about 6,600 branded searches, while Poole's had 110. Edwards made up 4.1% of all pie brand searches we track, and Poole's accounted for 0.07%. When we asked ChatGPT and Google AI Overviews about pie brands, Edwards appeared in three of the five answers and Poole's in none.
Who do people search for more?
Edwards, about 60 searches for every 1 for Poole's
Who does AI mention more?
Edwards, mentioned in 3 of 5 answers, Poole's in 0
Who does AI recommend more?
Edwards, the only one of the two named
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Top pie brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Edwards was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Poole's did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Marie Callender’s4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Edwards3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Mrs. Smith’s2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Banquet2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Pukka Pies0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Ginsters0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Wrights0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Higgidy0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Poole's0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about pie brands
5 answers
Asked ChatGPT
“Which pie brand should I buy?”
Asked ChatGPT
“What are the best pie brands?”
Asked ChatGPT
“What's the best pie brand for easy family meals?”
Searched Google, AI Overview
“best pies”
Searched Google, AI Overview
“frozen pie brands”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Edwards or Poole's more popular in search?
This chart shows how often people search Google for Edwards and Poole's by name. Each line represents a brand's share of searches for all nine pie brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Edwards, Poole's. The figures are in the table below the chart.
View monthly share of searches table
| Month | Marie Callender’s | Pukka Pies | Mrs. Smith’s | Edwards | Ginsters | Banquet | Wrights | Higgidy | Poole's |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 64.8% | 8.7% | 15.9% | 3.2% | 3.2% | 1.7% | 1.7% | 0.77% | 0.03% |
| Nov 2025 | 81.3% | 4.9% | 4.9% | 4.9% | 1.5% | 1.2% | 0.97% | 0.43% | 0.04% |
| Dec 2025 | 75.9% | 6.8% | 5.6% | 5.6% | 2% | 1.7% | 1.7% | 0.74% | 0.04% |
| Jan 2026 | 67.9% | 11.2% | 7.5% | 4.1% | 3.3% | 2.7% | 2.2% | 0.99% | 0.06% |
| Feb 2026 | 71.4% | 9.6% | 6.4% | 3.5% | 3.5% | 2.3% | 2.3% | 0.84% | 0.09% |
| Mar 2026 | 69.1% | 9.3% | 6.2% | 5.1% | 4.1% | 2.3% | 2.8% | 1% | 0.06% |
| Apr 2026 | 52.8% | 28.9% | 5.8% | 3.9% | 3.9% | 1.7% | 2.1% | 0.93% | 0.05% |
| May 2026 | 67.6% | 13.7% | 6.1% | 4.1% | 3.3% | 1.8% | 2.2% | 1.2% | 0.07% |
| Jun 2026 | 67.4% | 11% | 7.4% | 4.9% | 4% | 1.8% | 2.2% | 1.2% | 0.07% |
| Jul 2026 | 67.5% | 11% | 7.4% | 4.9% | 3.3% | 2.2% | 2.7% | 0.97% | 0.05% |
| Aug 2026 | 66.2% | 10.8% | 8.9% | 4.8% | 3.2% | 2.1% | 2.6% | 1.2% | 0.08% |
| Sep 2026 | 67.6% | 11.1% | 9.1% | 4.1% | 2.7% | 2.2% | 2.2% | 0.98% | 0.07% |
How has the Edwards and Poole's comparison changed over the last 12 months?
3 findings
- Edwards was ahead of Poole's in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Edwards’ share of searches among pie brands worldwide moved from 3.2% to 4.1%, and its estimated monthly branded searches held steady at 6.6K.
- Across the 12 months ending September 2026, Poole's’ share of searches among pie brands worldwide moved from 0.03% to 0.07%, and its estimated monthly branded searches moved from 70 to 110.
How did search popularity change for pie brands worldwide in September 2026?
2 changes
In September 2026, Edwards lost share of searches among pie brands worldwide, from 4.8% to 4.1%.
Estimated monthly branded searches for Poole's worldwide rose 57.1% over 12 measured months, from 70 to 110 in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Edwards’ and Poole's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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