Dock vs Showpad:Which is more popular?
In September 2026, Showpad had more branded searches than Dock among sales content management platforms worldwide. Showpad had about 14,800 branded searches, while Dock had 20. Showpad made up 26.6% of all sales content management platform searches we track, and Dock accounted for 0.04%. When we asked ChatGPT and Google AI Overviews about sales content management platforms, Showpad appeared in all five answers and Dock in three. Showpad was mentioned before Dock in every answer.
Who do people search for more?
Showpad, about 740 searches for every 1 for Dock
Who does AI mention more?
Showpad, mentioned in every answer we collected
Who does AI recommend more?
Showpad, named ahead of Dock in every answer
Follow Dock vs Showpad and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top sales content management platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Showpad appeared in all five answers. Dock was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Showpad was listed before Dock in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Highspot1st
Seismic2nd- Showpad3rd
Mindtickle4th
Dock5th
Paperflite–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Highspot5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Showpad5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Seismic5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Dock3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Mindtickle2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Paperflite0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about sales content management platforms
5 answers
Asked ChatGPT
“Which sales content management platform should I use?”
Asked ChatGPT
“What are the best sales content management platforms?”
Asked ChatGPT
“What's the best sales content management platform for a sales team?”
Searched Google, AI Overview
“sales enablement software”
Searched Google, AI Overview
“sales content management”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Dock or Showpad more popular in search?
This chart shows how often people search Google for Dock and Showpad by name. Each line represents a brand's share of searches for all six sales content management platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Showpad, Dock. The figures are in the table below the chart.
View monthly share of searches table
| Month | Highspot | Mindtickle | Showpad | Paperflite | Seismic | Dock |
|---|---|---|---|---|---|---|
| Oct 2025 | 46.7% | 20.9% | 25.5% | 6.2% | 0.68% | 0.06% |
| Nov 2025 | 51% | 22.8% | 18.6% | 6.8% | 0.74% | 0.05% |
| Dec 2025 | 50.3% | 22.4% | 18.4% | 8.2% | 0.72% | 0.04% |
| Jan 2026 | 48.3% | 21.6% | 21.6% | 7.9% | 0.57% | 0.06% |
| Feb 2026 | 48.2% | 21.6% | 21.6% | 7.9% | 0.7% | 0.04% |
| Mar 2026 | 47.4% | 21.2% | 21.2% | 9.5% | 0.69% | 0.06% |
| Apr 2026 | 44% | 24.1% | 24.1% | 7.2% | 0.63% | 0.07% |
| May 2026 | 45.4% | 24.8% | 20.3% | 9% | 0.54% | 0.03% |
| Jun 2026 | 42.6% | 23.3% | 23.3% | 10.4% | 0.5% | 0.03% |
| Jul 2026 | 45.4% | 24.8% | 20.3% | 9% | 0.44% | 0.05% |
| Aug 2026 | 46.8% | 25.6% | 20.9% | 6.2% | 0.45% | 0.03% |
| Sep 2026 | 39.9% | 26.6% | 26.6% | 6.5% | 0.47% | 0.04% |
How has the Dock and Showpad comparison changed over the last 12 months?
3 findings
- Showpad was ahead of Dock in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Dock’s share of searches among sales content management platforms worldwide moved from 0.06% to 0.04%, and its estimated monthly branded searches moved from 40 to 20.
- Across the 12 months ending September 2026, Showpad’s share of searches among sales content management platforms worldwide moved from 25.5% to 26.6%, and its estimated monthly branded searches moved from 18.1K to 14.8K.
How did search popularity change for sales content management platforms worldwide in September 2026?
2 changes
In September 2026, Showpad gained share of searches among sales content management platforms worldwide, from 20.9% to 26.6%.
Estimated monthly branded searches for Dock worldwide fell 50% over 12 measured months, from 40 to 20 in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Dock’s and Showpad’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among sales content management platforms
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.