Brandwave

Sales content management platforms:Which brands are most popular in search?

In August 2026, Tiled was the most searched among sales content management platforms worldwide, with an estimated 673K branded searches and 93.9% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Tiled93.9%
  2. Highspot3.8%
  3. Showpad1.7%
  4. Paperflite0.5%
  5. Seismic0.06%

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Share of SearchLeaderboard

Compare the platforms sales teams store collateral in. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among sales content management platforms worldwide, by month

Share of Search by month for Tiled, Highspot. The figures are in the table below the chart.

View monthly share of search table
MonthTiledHighspotShowpadPaperfliteSeismic
Oct 202592.2%4.6%2.5%0.6%0.09%
Nov 202593.7%3.8%1.7%0.61%0.1%
Dec 202594%3.9%1.4%0.61%0.07%
Jan 202692.5%4.6%2.1%0.74%0.08%
Feb 202692.4%4.7%2.1%0.74%0.09%
Mar 202692.3%4.6%2.1%0.91%0.09%
Apr 202693.4%3.8%2.1%0.61%0.08%
May 202693.6%3.9%1.7%0.75%0.07%
Jun 202693.1%3.8%2.1%0.91%0.07%
Jul 202693.6%3.9%1.7%0.75%0.06%
Aug 202693.9%3.8%1.7%0.5%0.06%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Tiled

    93.9%

    Held 1st. 673K estimated branded searches, 0% vs prior month. Share +0.3 points.

  2. 2.Highspot

    3.8%

    Held 2nd. 27.5K estimated branded searches, -0.69% vs prior month. Share 0 points.

  3. 3.Showpad

    1.7%

    Held 3rd. 12.3K estimated branded searches, -0.41% vs prior month. Share 0 points.

  4. Held 4th. 3.6K estimated branded searches, -33.3% vs prior month. Share -0.2 points.

  5. 5.Seismic

    0.06%

    Held 5th. 430 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among sales content management platforms worldwide?

In August 2026, Tiled was the most searched among sales content management platforms worldwide, with an estimated 673K branded searches and 93.9% estimated Share of Search within this set. Highspot is in 2nd place, 90 percentage points behind at 3.8% Share of Search.

Global sales content management platforms, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Tiled92.2% → 93.9%94%Dec 202592.2%Oct 20251st
Highspot4.6% → 3.8%4.7%Feb 20263.8%Jun 20262nd
Showpad2.5% → 1.7%2.5%Oct 20251.4%Dec 20253rd
Paperflite0.6% → 0.5%0.91%Jun 20260.5%Aug 20264th
Seismic0.09% → 0.06%0.1%Nov 20250.06%Jul 20265th

Each finding as a sentence

  • Across the 11 months ending August 2026, Tiled’s estimated Share of Search among sales content management platforms worldwide increased from 92.2% to 93.9%.
  • Across the 11 months ending August 2026, Highspot’s estimated Share of Search among sales content management platforms worldwide decreased from 4.6% to 3.8%.
  • Across the 11 months ending August 2026, Showpad’s estimated Share of Search among sales content management platforms worldwide decreased from 2.5% to 1.7%.
  • Across the 11 months ending August 2026, Tiled’s estimated Share of Search among sales content management platforms worldwide peaked at 94% in December 2025 and was lowest at 92.2% in October 2025.
  • Across the 11 months ending August 2026, Showpad’s estimated Share of Search among sales content management platforms worldwide peaked at 2.5% in October 2025 and was lowest at 1.4% in December 2025.
  • Across the 11 months ending August 2026, Paperflite and Seismic held steady: their estimated Share of Search among sales content management platforms worldwide each moved less than 0.5 percentage points.

How did search popularity change for sales content management platforms worldwide in August 2026?

  1. Estimated monthly branded searches for Seismic worldwide fell 33.8% over 11 measured months, from 650 to 430 in August 2026.

  2. Estimated monthly branded searches for Showpad worldwide fell 33% over 11 measured months, from 18.4K to 12.3K in August 2026.

  3. Estimated monthly branded searches for Paperflite worldwide fell 18.2% over 11 measured months, from 4.4K to 3.6K in August 2026.

  4. Estimated monthly branded searches for Highspot worldwide fell 18.2% over 11 measured months, from 33.6K to 27.5K in August 2026.

How the Brand Demand Index is measured

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