Paperflite vs Showpad:Which is more popular by branded search?
In August 2026, Showpad had more branded searches than Paperflite among sales content management platforms worldwide. Showpad was estimated to have 12.3K branded searches compared to Paperflite’s 3.6K, and held a 1.7% Share of Search versus Paperflite’s 0.5%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Paperflite or Showpad?
Compare the platforms sales teams store collateral in. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Showpad, Paperflite. The figures are in the table below the chart.
View monthly share of search table
| Month | Tiled | Highspot | Showpad | Paperflite | Seismic |
|---|---|---|---|---|---|
| Oct 2025 | 92.2% | 4.6% | 2.5% | 0.6% | 0.09% |
| Nov 2025 | 93.7% | 3.8% | 1.7% | 0.61% | 0.1% |
| Dec 2025 | 94% | 3.9% | 1.4% | 0.61% | 0.07% |
| Jan 2026 | 92.5% | 4.6% | 2.1% | 0.74% | 0.08% |
| Feb 2026 | 92.4% | 4.7% | 2.1% | 0.74% | 0.09% |
| Mar 2026 | 92.3% | 4.6% | 2.1% | 0.91% | 0.09% |
| Apr 2026 | 93.4% | 3.8% | 2.1% | 0.61% | 0.08% |
| May 2026 | 93.6% | 3.9% | 1.7% | 0.75% | 0.07% |
| Jun 2026 | 93.1% | 3.8% | 2.1% | 0.91% | 0.07% |
| Jul 2026 | 93.6% | 3.9% | 1.7% | 0.75% | 0.06% |
| Aug 2026 | 93.9% | 3.8% | 1.7% | 0.5% | 0.06% |
| Sep 2026 | — | — | — | — | — |
How has the Paperflite and Showpad comparison changed over the last 12 months?
3 findings
- Showpad was ahead of Paperflite in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Paperflite’s estimated Share of Search among sales content management platforms worldwide moved from 0.6% to 0.5%, and its estimated monthly branded searches moved from 4.4K to 3.6K.
- Across the 11 months ending August 2026, Showpad’s estimated Share of Search among sales content management platforms worldwide moved from 2.5% to 1.7%, and its estimated monthly branded searches moved from 18.4K to 12.3K.
How did search popularity change for sales content management platforms worldwide in August 2026?
2 changes
Estimated monthly branded searches for Showpad worldwide fell 33% over 11 measured months, from 18.4K to 12.3K in August 2026.
Estimated monthly branded searches for Paperflite worldwide fell 18.2% over 11 measured months, from 4.4K to 3.6K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Paperflite’s and Showpad’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Paperflite
1 branded search term
- paperflite
Showpad
6 branded search terms
- showpad
- showpad app
- showpad com
- showpad platform
- showpad sales enablement
- showpad software
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.