Brandwave

How popular isDock?

In September 2026, people searched for Dock by name about 20 times worldwide, a 50% decrease from the previous year. These searches made up 0.04% of all global sales content management platform searches, placing Dock sixth out of six platforms. When we asked both ChatGPT and Google AI Overviews about sales content management platforms, Dock appeared in three of the five answers and was the fifth most recommended of the six.

Search and AI answers in September 2026

Dock is the sixth most searched of 6 competitors and the fifth most recommended in AI answers.

  1. HighspotShare of searches 39.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. MindtickleShare of searches 26.6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  3. ShowpadShare of searches 26.6%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
  4. PaperfliteShare of searches 6.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. DockShare of searches 0.04%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th

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Top sales content management platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Dock was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Dock is the fifth most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Highspot1st
  2. Seismic2nd
  3. Showpad3rd
  4. Mindtickle4th
  5. Dock5th
  6. Paperflite–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Highspot5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Showpad5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Seismic5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Dock3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Mindtickle2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Paperflite0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about sales content management platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which sales content management platforms compete with Dock?

Dock against sales content management platforms worldwide, by month

Share of searches by month for Highspot, Mindtickle, Showpad, Paperflite, Dock. The figures are in the table below the chart.

View monthly share of searches table
MonthHighspotMindtickleShowpadPaperfliteSeismicDock
Oct 202546.7%20.9%25.5%6.2%0.68%0.06%
Nov 202551%22.8%18.6%6.8%0.74%0.05%
Dec 202550.3%22.4%18.4%8.2%0.72%0.04%
Jan 202648.3%21.6%21.6%7.9%0.57%0.06%
Feb 202648.2%21.6%21.6%7.9%0.7%0.04%
Mar 202647.4%21.2%21.2%9.5%0.69%0.06%
Apr 202644%24.1%24.1%7.2%0.63%0.07%
May 202645.4%24.8%20.3%9%0.54%0.03%
Jun 202642.6%23.3%23.3%10.4%0.5%0.03%
Jul 202645.4%24.8%20.3%9%0.44%0.05%
Aug 202646.8%25.6%20.9%6.2%0.45%0.03%
Sep 202639.9%26.6%26.6%6.5%0.47%0.04%

  1. 1.Highspot

    39.9%

    Held 1st. 22.2K estimated branded searches, -18.1% vs prior month. Share -7 points.

  2. 2.Mindtickle

    26.6%

    Held 2nd. 14.8K estimated branded searches, 0% vs prior month. Share +1 points.

  3. 3.Showpad

    26.6%

    Held 3rd. 14.8K estimated branded searches, +22.3% vs prior month. Share +5.7 points.

  4. 4.Paperflite

    6.5%

    Held 4th. 3.6K estimated branded searches, 0% vs prior month. Share +0.2 points.

  5. 5.Seismic

    0.47%

    Held 5th. 260 estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Dock

    0.04%

    Held 6th. 20 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Dock and its closest rivals

How has branded search demand for Dock changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Dock worldwide fell from 40 to 20.
  • Across the 12 months ending September 2026, Dock’s share of searches among sales content management platforms worldwide held steady, from 0.06% to 0.04%.

How did search popularity change for sales content management platforms worldwide in September 2026?

6 changes

  1. In September 2026, Showpad gained share of searches among sales content management platforms worldwide, from 20.9% to 26.6%.

  2. In September 2026, Mindtickle gained share of searches among sales content management platforms worldwide, from 25.6% to 26.6%.

  3. In September 2026, Highspot lost share of searches among sales content management platforms worldwide, from 46.8% to 39.9%.

  4. Estimated monthly branded searches for Dock worldwide fell 50% over 12 measured months, from 40 to 20 in September 2026.

  5. Estimated monthly branded searches for Seismic worldwide fell 45.8% over 12 measured months, from 480 to 260 in September 2026.

  6. Estimated monthly branded searches for Paperflite worldwide fell 18.2% over 12 measured months, from 4.4K to 3.6K in September 2026.

How are Dock’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Dock’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • dock sales room

Do you work for Dock? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Dock compete?

Dock is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Sales content management platforms6th of 60.04%Shown above
Digital sales room platforms6th of 60.17%Show ranking
Creator with pink hair and a pink jacket

Is Dock your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

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