Dock vs Seismic:Which is more popular?

In September 2026, Seismic had more branded searches than Dock among sales content management platforms worldwide. Seismic had about 260 branded searches, while Dock had 20. Seismic made up 0.47% of all sales content management platform searches we track, and Dock accounted for 0.04%. When we asked ChatGPT and Google AI Overviews about sales content management platforms, Seismic appeared in all five answers and Dock in three. Seismic was mentioned before Dock in every answer.

Among sales content management platforms worldwide in September 2026

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Top sales content management platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Seismic appeared in all five answers. Dock was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Seismic was listed before Dock in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Highspot	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
Showpad	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
Seismic	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
Dock	Named in 2 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	3 of 5
Mindtickle	Named in 1 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	2 of 5
Paperflite	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5

Highspot5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Showpad5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Seismic5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Dock3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Mindtickle2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Paperflite0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about sales content management platforms

5 answers

Asked ChatGPT
“Which sales content management platform should I use?”
1. 1Highspot
2. 2Seismic
3. 3Showpad
4. 4Dock
Asked ChatGPT
“What are the best sales content management platforms?”
1. 1Seismic
2. 2Showpad
3. 3Mindtickle
4. 4Dock
5. 5Highspot
Asked ChatGPT
“What's the best sales content management platform for a sales team?”
1. 1Highspot
2. 2Seismic
3. 3Showpad
Searched Google, AI Overview
“sales enablement software”
1. 1Highspot
2. 2Seismic
3. 3Showpad
4. 4Mindtickle
5. 5Dock
Searched Google, AI Overview
“sales content management”
1. 1Highspot
2. 2Showpad
3. 3Seismic

Not named in any answer:

Paperflite

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Dock or Seismic more popular in search?

This chart shows how often people search Google for Dock and Seismic by name. Each line represents a brand's share of searches for all six sales content management platforms we track, month by month, from English-language searches worldwide.

Dock and Seismic among sales content management platforms worldwide, by month

Month	Highspot	Mindtickle	Showpad	Paperflite	Seismic	Dock
Oct 2025	46.7%	20.9%	25.5%	6.2%	0.68%	0.06%
Nov 2025	51%	22.8%	18.6%	6.8%	0.74%	0.05%
Dec 2025	50.3%	22.4%	18.4%	8.2%	0.72%	0.04%
Jan 2026	48.3%	21.6%	21.6%	7.9%	0.57%	0.06%
Feb 2026	48.2%	21.6%	21.6%	7.9%	0.7%	0.04%
Mar 2026	47.4%	21.2%	21.2%	9.5%	0.69%	0.06%
Apr 2026	44%	24.1%	24.1%	7.2%	0.63%	0.07%
May 2026	45.4%	24.8%	20.3%	9%	0.54%	0.03%
Jun 2026	42.6%	23.3%	23.3%	10.4%	0.5%	0.03%
Jul 2026	45.4%	24.8%	20.3%	9%	0.44%	0.05%
Aug 2026	46.8%	25.6%	20.9%	6.2%	0.45%	0.03%
Sep 2026	39.9%	26.6%	26.6%	6.5%	0.47%	0.04%

How has the Dock and Seismic comparison changed over the last 12 months?

3 findings

Seismic was ahead of Dock in every measured month of the 12 months ending September 2026.
Across the 12 months ending September 2026, Dock’s share of searches among sales content management platforms worldwide moved from 0.06% to 0.04%, and its estimated monthly branded searches moved from 40 to 20.
Across the 12 months ending September 2026, Seismic’s share of searches among sales content management platforms worldwide moved from 0.68% to 0.47%, and its estimated monthly branded searches moved from 480 to 260.

How did search popularity change for sales content management platforms worldwide in September 2026?

2 changes

Estimated monthly branded searches for Dock worldwide fell 50% over 12 measured months, from 40 to 20 in September 2026.
Estimated monthly branded searches for Seismic worldwide fell 45.8% over 12 measured months, from 480 to 260 in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Dock’s and Seismic’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.