Brandwave

Highspot vs Mindtickle:Which is more popular?

In September 2026, Highspot had more branded searches than Mindtickle among sales content management platforms worldwide. Highspot had about 22,200 branded searches, while Mindtickle had 14,800. Highspot made up 39.9% of all sales content management platform searches we track, and Mindtickle accounted for 26.6%. When we asked ChatGPT and Google AI Overviews about sales content management platforms, Highspot appeared in all five answers and Mindtickle in two. Highspot was mentioned before Mindtickle in four out of five answers.

Among sales content management platforms worldwide in September 2026

Who do people search for more?

Highspot, about 50% more searches than Mindtickle

Highspot 22.2K searchesMindtickle 14.8K searches

Who does AI mention more?

Highspot, mentioned in every answer we collected

Highspot in 5 of 5Mindtickle in 2 of 5

Who does AI recommend more?

Highspot, named ahead of Mindtickle in 4 of 5 answers

Highspot first in 4Mindtickle first in 1

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Top sales content management platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Highspot appeared in all five answers. Mindtickle was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Highspot was listed before Mindtickle in four out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Highspot1st
  2. Seismic2nd
  3. Showpad3rd
  4. Mindtickle4th
  5. Dock5th
  6. Paperflite–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Highspot5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Showpad5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Seismic5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Dock3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Mindtickle2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Paperflite0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about sales content management platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Highspot or Mindtickle more popular in search?

This chart shows how often people search Google for Highspot and Mindtickle by name. Each line represents a brand's share of searches for all six sales content management platforms we track, month by month, from English-language searches worldwide.

Highspot and Mindtickle among sales content management platforms worldwide, by month

Share of searches by month for Highspot, Mindtickle. The figures are in the table below the chart.

View monthly share of searches table
MonthHighspotMindtickleShowpadPaperfliteSeismicDock
Oct 202546.7%20.9%25.5%6.2%0.68%0.06%
Nov 202551%22.8%18.6%6.8%0.74%0.05%
Dec 202550.3%22.4%18.4%8.2%0.72%0.04%
Jan 202648.3%21.6%21.6%7.9%0.57%0.06%
Feb 202648.2%21.6%21.6%7.9%0.7%0.04%
Mar 202647.4%21.2%21.2%9.5%0.69%0.06%
Apr 202644%24.1%24.1%7.2%0.63%0.07%
May 202645.4%24.8%20.3%9%0.54%0.03%
Jun 202642.6%23.3%23.3%10.4%0.5%0.03%
Jul 202645.4%24.8%20.3%9%0.44%0.05%
Aug 202646.8%25.6%20.9%6.2%0.45%0.03%
Sep 202639.9%26.6%26.6%6.5%0.47%0.04%

How has the Highspot and Mindtickle comparison changed over the last 12 months?

3 findings

How did search popularity change for sales content management platforms worldwide in September 2026?

2 changes
  1. In September 2026, Mindtickle gained share of searches among sales content management platforms worldwide, from 25.6% to 26.6%.

  2. In September 2026, Highspot lost share of searches among sales content management platforms worldwide, from 46.8% to 39.9%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Highspot’s and Mindtickle’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Highspot

1 branded search term

  • highspot

Mindtickle

1 branded search term

  • mindtickle

How the Brand Demand Index is measured

Other head-to-heads among sales content management platforms

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