Highspot vs Showpad:Which is more popular?
In September 2026, Highspot had more branded searches than Showpad among sales content management platforms worldwide. Highspot had about 22,200 branded searches, while Showpad had 14,800. Highspot made up 39.9% of all sales content management platform searches we track, and Showpad accounted for 26.6%. When we asked ChatGPT and Google AI Overviews about sales content management platforms, both Highspot and Showpad appeared in all five answers. Highspot was mentioned before Showpad in four out of five answers.
Who do people search for more?
Highspot, about 50% more searches than Showpad
Who does AI mention more?
Both are mentioned in every answer we collected.
Who does AI recommend more?
Highspot, named ahead of Showpad in 4 of 5 answers
Follow Highspot vs Showpad and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top sales content management platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, both Highspot and Showpad showed up in all five answers. Highspot was listed before Showpad in four of them.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Highspot1st
Seismic2nd
Showpad3rd
Mindtickle4th
Dock5th
Paperflite–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Highspot5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Showpad5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Seismic5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Dock3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Mindtickle2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Paperflite0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about sales content management platforms
5 answers
Asked ChatGPT
“Which sales content management platform should I use?”
Asked ChatGPT
“What are the best sales content management platforms?”
Asked ChatGPT
“What's the best sales content management platform for a sales team?”
Searched Google, AI Overview
“sales enablement software”
Searched Google, AI Overview
“sales content management”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Highspot or Showpad more popular in search?
This chart shows how often people search Google for Highspot and Showpad by name. Each line represents a brand's share of searches for all six sales content management platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Highspot, Showpad. The figures are in the table below the chart.
View monthly share of searches table
| Month | Highspot | Mindtickle | Showpad | Paperflite | Seismic | Dock |
|---|---|---|---|---|---|---|
| Oct 2025 | 46.7% | 20.9% | 25.5% | 6.2% | 0.68% | 0.06% |
| Nov 2025 | 51% | 22.8% | 18.6% | 6.8% | 0.74% | 0.05% |
| Dec 2025 | 50.3% | 22.4% | 18.4% | 8.2% | 0.72% | 0.04% |
| Jan 2026 | 48.3% | 21.6% | 21.6% | 7.9% | 0.57% | 0.06% |
| Feb 2026 | 48.2% | 21.6% | 21.6% | 7.9% | 0.7% | 0.04% |
| Mar 2026 | 47.4% | 21.2% | 21.2% | 9.5% | 0.69% | 0.06% |
| Apr 2026 | 44% | 24.1% | 24.1% | 7.2% | 0.63% | 0.07% |
| May 2026 | 45.4% | 24.8% | 20.3% | 9% | 0.54% | 0.03% |
| Jun 2026 | 42.6% | 23.3% | 23.3% | 10.4% | 0.5% | 0.03% |
| Jul 2026 | 45.4% | 24.8% | 20.3% | 9% | 0.44% | 0.05% |
| Aug 2026 | 46.8% | 25.6% | 20.9% | 6.2% | 0.45% | 0.03% |
| Sep 2026 | 39.9% | 26.6% | 26.6% | 6.5% | 0.47% | 0.04% |
How has the Highspot and Showpad comparison changed over the last 12 months?
3 findings
- Highspot was ahead of Showpad in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Highspot’s share of searches among sales content management platforms worldwide moved from 46.7% to 39.9%, and its estimated monthly branded searches moved from 33.1K to 22.2K.
- Across the 12 months ending September 2026, Showpad’s share of searches among sales content management platforms worldwide moved from 25.5% to 26.6%, and its estimated monthly branded searches moved from 18.1K to 14.8K.
How did search popularity change for sales content management platforms worldwide in September 2026?
2 changes
In September 2026, Showpad gained share of searches among sales content management platforms worldwide, from 20.9% to 26.6%.
In September 2026, Highspot lost share of searches among sales content management platforms worldwide, from 46.8% to 39.9%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Highspot’s and Showpad’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among sales content management platforms
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.