Brandwave

Paperflite vs Showpad:Which is more popular?

In September 2026, Showpad had more branded searches than Paperflite among sales content management platforms worldwide. Showpad had about 14,800 branded searches, while Paperflite had 3,600. Showpad made up 26.6% of all sales content management platform searches we track, and Paperflite accounted for 6.5%. When we asked ChatGPT and Google AI Overviews about sales content management platforms, Showpad appeared in all five answers and Paperflite in none.

Among sales content management platforms worldwide in September 2026

Who do people search for more?

Showpad, about 4 searches for every 1 for Paperflite

Showpad 14.8K searchesPaperflite 3.6K searches

Who does AI mention more?

Showpad, mentioned in every answer we collected

Showpad in 5 of 5Paperflite in 0 of 5

Who does AI recommend more?

Showpad, the only one of the two named

Showpad first in 5Paperflite never named

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Top sales content management platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Showpad appeared in all five answers. Paperflite did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Highspot1st
  2. Seismic2nd
  3. Showpad3rd
  4. Mindtickle4th
  5. Dock5th
  6. Paperflite–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Highspot5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Showpad5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Seismic5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Dock3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Mindtickle2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Paperflite0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about sales content management platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Paperflite or Showpad more popular in search?

This chart shows how often people search Google for Paperflite and Showpad by name. Each line represents a brand's share of searches for all six sales content management platforms we track, month by month, from English-language searches worldwide.

Paperflite and Showpad among sales content management platforms worldwide, by month

Share of searches by month for Showpad, Paperflite. The figures are in the table below the chart.

View monthly share of searches table
MonthHighspotMindtickleShowpadPaperfliteSeismicDock
Oct 202546.7%20.9%25.5%6.2%0.68%0.06%
Nov 202551%22.8%18.6%6.8%0.74%0.05%
Dec 202550.3%22.4%18.4%8.2%0.72%0.04%
Jan 202648.3%21.6%21.6%7.9%0.57%0.06%
Feb 202648.2%21.6%21.6%7.9%0.7%0.04%
Mar 202647.4%21.2%21.2%9.5%0.69%0.06%
Apr 202644%24.1%24.1%7.2%0.63%0.07%
May 202645.4%24.8%20.3%9%0.54%0.03%
Jun 202642.6%23.3%23.3%10.4%0.5%0.03%
Jul 202645.4%24.8%20.3%9%0.44%0.05%
Aug 202646.8%25.6%20.9%6.2%0.45%0.03%
Sep 202639.9%26.6%26.6%6.5%0.47%0.04%

How has the Paperflite and Showpad comparison changed over the last 12 months?

3 findings

How did search popularity change for sales content management platforms worldwide in September 2026?

2 changes

  1. In September 2026, Showpad gained share of searches among sales content management platforms worldwide, from 20.9% to 26.6%.

  2. Estimated monthly branded searches for Paperflite worldwide fell 18.2% over 12 measured months, from 4.4K to 3.6K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Paperflite’s and Showpad’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Paperflite

1 branded search term

  • paperflite

Showpad

1 branded search term

  • showpad

How the Brand Demand Index is measured

Other head-to-heads among sales content management platforms

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